# Scan Marketing QR codes placed in peculiar places encourage interactivity everywhere. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Feb 11, 2011, updated Feb 15, 2011 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/qr-quirkiness ## Key Figures - Trend score: 4.5/10 - Evidence articles: 6 ## What is the Scan Marketing trend? **Scan Marketing:** The QR code has gone from being a factory tracking system to an interactive marketing tactic, with more and more companies integrating the code into unconventional mediums to increase consumer engagement. Becoming a relevant symbol on its own in pop culture, the QR code signifies the consumer appreciation for technology and a corresponding way to enhance interactive marketing. ## At a Glance - Evidence: 6 featured examples - Articles from: Mar 20, 2010 to Feb 7, 2011 - Published: Feb 11, 2011 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Scan Marketing trend ### QR Code Integration Companies are integrating QR codes into unconventional mediums to increase consumer engagement, creating a new form of interactive marketing. ### Pixelated Imagery As QR code imagery becomes more mainstream, graphic artists are now capitalizing off the familiarity of pixelated imagery to attract consumer attention. ### Edible QR Codes As QR codes have become increasingly popular, marketers are now creating interesting, edible QR codes to attract customer attention. ## What the Scan Marketing trend means for industry ### For Marketing Marketers can leverage QR code integration to create new forms of interactive marketing and boost customer engagement. ### For Graphic Design As graphic designers capitalise off pixelated imagery, broader industries should pay attention to visual design and digital media trends. ### For Food and Beverages Edible QR codes can be used to promote new menu items or products, and can be a fun way to incorporate technology into culinary experiences. ## Trend signals for Scan Marketing Trend score 4.5 out of 10, from popularity 68%, activity 59%, freshness 8%. - Popularity: 68% - Activity: 59% - Freshness: 8% ## Examples of the Scan Marketing trend 6 featured examples from Mar 20, 2010 to Feb 7, 2011. - [Scan Code Sculptures](https://www.trendhunter.com/trends/lab-craft-at-tent-london): Lab Craft at Tent London Showcases Amazing Digital Art (Category: Tech) Implication: The use of AI in digital art creation offers limitless possibilities for innovation in the art industry. - [Interactive Gift Wrap](https://www.trendhunter.com/trends/qrapping-paper): The QRapping Paper Might Make the Present Inside Irrelevant (Category: Art & Design) Implication: The gift wrapping industry can incorporate interactive features, such as QR codes, to offer unique and engaging products. - [Scannable Album Pre-Orders](https://www.trendhunter.com/trends/lupe-fiasco-qr-code): The Lupe Fiasco QR Code Interactively Promotes 'Lasers' (Category: Marketing) Implication: Promoting albums or artists through innovative marketing tactics. - [Tortilla QR Codes](https://www.trendhunter.com/trends/edible-qr-competition): The Edible QR Competition Creates Tasty Mobile Marketing (Category: Lifestyle) Implication: The food and beverage industry can explore new marketing strategies by incorporating edible QR codes to enhance customer engagement and brand awareness. - [Pixelated Pirate Fashion](https://www.trendhunter.com/trends/augmented-reality-pirate): The Augmented Reality T-Shirt is One Clever Design (Category: Tech) Implication: The fashion industry can capitalize on the popularity of augmented reality and QR codes by partnering with graphic artists to create unique collections and immersive shopping expe… - [Scannable Snacks](https://www.trendhunter.com/trends/qr-code-cupcakes): The QR Code Cupcakes are the Best Thing to Come Out of Montreal Since Parizeau (Category: Tech) Implication: Opportunities for bakeries and food manufacturers to incorporate QR codes and edible technology into their products, creating a new level of customer interaction. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)