# Creative Comforts Innovating ordinary products to make them irresistible. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Oct 17, 2008, updated Nov 17, 2009 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/pushing-creative-comforts-innovating-ordinary-products-to-make-them-irresis ## Key Figures - Trend score: 3.3/10 - Evidence articles: 11 ## What is the Creative Comforts trend? **Creative Comforts:** There are so many products which people don’t think twice about that hold tremendous marketing potential. A ubiquitous necessity such as a pillow holds massive appeal, and offers the chance to make an ordinary item extraordinary. Once exposed to cutting-edge innovation, customers tend not to go back. ## At a Glance - Evidence: 11 featured examples - Articles from: Mar 24 to Jun 14, 2008 - Published: Oct 17, 2008 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Themes within the Creative Comforts trend ### Hybridization Corporations are combining different product types to create unique items that appeal to consumers, example of which include pillows that also function as a blanket and a mattress.. ### Versatility Products designed to serve a variety of functions and simplify people's lives are becoming increasingly popular. An example is pillows that have built-in speakers, allowing them to play music or white noise to aid sleep. ### Reusing Materials There is a trend towards creating home accessories from recycled materials. An example of this is designing pillows from old jackets or using recycled wool to create new cushions. ## What the Creative Comforts trend means for industry ### For Home decor and accessories These trends relate directly to the home decor and accessories industries as businesses look to make everyday items more appealing and unique. ### For Sleep and relaxation products Trends such as versatile pillows, pillows with built-in speakers, and pillows with soothing heartbeats appeal directly to the sleep and relaxation product markets. ### For Recycling and sustainability Creating home accessories from recycled materials is a growing trend that can be applied to many industries, from fashion to home decor, providing a new way to create sustainable products. ## Trend signals for Creative Comforts Trend score 3.3 out of 10, from popularity 49%, activity 42%, freshness 8%. - Popularity: 49% - Activity: 42% - Freshness: 8% ## Examples of the Creative Comforts trend 11 featured examples from Mar 24 to Jun 14, 2008. - [3 in 1 Designs](https://www.trendhunter.com/trends/forever-blanket): Forever Blanket is Also Pillow & Mattress (Category: Art & Design) Implication: Creating multi-purpose home goods products to provide convenience and practicality for consumers. - [Recycled Clothes Cushions](https://www.trendhunter.com/trends/ximena-orozcos-jacket-pillows): Jacket Pillows (Category: Eco) Implication: Home decor industry can leverage the trend of recycled clothing to create unique and sustainable products, such as pillows made from jackets. - [Remote Control Pillows](https://www.trendhunter.com/trends/remote-control-pillow-cases): TV Bedding (Category: Tech) Implication: Technology companies can integrate remote-control technology in everyday household items to provide more convenience and solve common problems. - [Pillow Pots](https://www.trendhunter.com/trends/grow-bag): The Grow Bag by Martino D'Esposito (Category: Eco) Implication: The growing trend of using plants as decor creates opportunities for companies in the home decor industry to expand their product lines. - [Cushion Rings](https://www.trendhunter.com/trends/cushion-ring-pilo-pilo): Pilo Pilo (Category: Fashion) Implication: Cushion rings can disrupt the office supplies industry by offering a new take on comfort items for employees. - [Graffiti Cushions](https://www.trendhunter.com/trends/graffiti-pillows-stashs-spray-can-pillows): Stash Spray Can Pillows (Category: Art & Design) Implication: Street art-inspired designs may disrupt the traditional home decor industry, creating niche demand for edgier products like graffiti cushions. - [Pillow Speakers](https://www.trendhunter.com/trends/pillow-speakers-sound-oasis-sleep-therapy): Sound Oasis Sleep Therapy (Category: Life-Stages) Implication: Expanding the market for innovative sleep accessories that incorporate sound therapy to improve sleep quality. - [Plastic Pillows](https://www.trendhunter.com/trends/soft-furnishings-plastic-pillows-of-pleasure): Laser Cut Hytrel is Pillowy Soft (Category: Art & Design) Implication: The plastic recycling industry can benefit from developing innovative recycling methods for thermoplastics like Hytrel. - [Pillows With a Pulse](https://www.trendhunter.com/trends/my-beating-heart): My Beating Heart (Category: Unique) Implication: Disruptive innovation opportunity: Combine technology and comfort to create innovative home comfort solutions, such as AI-programmed pillows and blankets. - [Candy Pillows](https://www.trendhunter.com/trends/home-design-trends-pillows-to-crave-for): Bonjour Mon Coussin (Category: Art & Design) Implication: Home decor industry can explore the opportunity to create more hybrid products like these candy pillows. - [Pillows with Arm Holes](https://www.trendhunter.com/trends/when-you-need-some-hugging-the-get-cosy-pillow): Get Cosy pillow (Category: Art & Design) Implication: Incorporating hug-friendly pillows into the home furnishing industry. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)