# Purposeful Streaming Streamed content is starting to prioritize education alongside entertainment. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 28, 2021 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/purposeful-streaming ## Key Figures - Trend score: 2.9/10 - Evidence articles: 4 ## What is the Purposeful Streaming trend? **Purposeful Streaming:** Purposeful content on streaming platforms is increasingly common, particularly as these platforms have seen an enormous boost in engagement in the last year. Increasing accessibility to everything from language-learning to STEM education through streaming platforms appeals to people of all ages and gives these platforms new avenues to explore. ## The consumer insight behind the Purposeful Streaming trend The popularity of streaming platforms has resulted in a boost in demand for content--everything from educational to interactive content is seeing more interest among customers. Stay-at-home orders have resulted in more people spending time at home and engaging with streaming platforms to stay educated, entertained or in-shape. ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 26, 2019 to Jan 28, 2021 - Published: Jan 28, 2021 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Purposeful Streaming trend ### Purposeful Streaming Streaming platforms are prioritizing education alongside entertainment due to increased demand for content. ### Free Educational Streaming Streaming services are making quality educational content available for free to accommodate virtual learning needs. ### STEM-Centric Entertainment Platforms Kids and family entertainment companies are partnering with edutainment platforms to promote STEM education through programming. ## What the Purposeful Streaming trend means for industry ### For Streaming Platforms Streaming platforms can provide purposeful content to engage viewers in educational and interactive experiences. ### For Education Technology Edtech industry professionals can collaborate with streaming platforms to provide supplementary educational resources for virtual and at-home learning. ### For Kids and Family Entertainment Entertainment companies can incorporate educational programming and activities into their content to appeal to younger audiences and promote learning. ## Workshop question How could your brand diversify its offerings to cater to changing consumer behaviors? ## Trend signals for Purposeful Streaming Trend score 2.9 out of 10, from popularity 44%, activity 34%, freshness 9%. - Popularity: 44% - Activity: 34% - Freshness: 9% ## Examples of the Purposeful Streaming trend 4 featured examples from Jul 26, 2019 to Jan 28, 2021. - [Animated Soundscape Experiences](https://www.trendhunter.com/trends/animated-soundscape-experience): Zenimation is Disney+'s Way of Helping Consumers Find Calm (Category: Marketing) Implication: As the popularity of streaming services grows during the pandemic, creating unique content like Zenimation can attract more subscribers and make these platforms increasingly compe… - [Educational Language Livestreams](https://www.trendhunter.com/trends/duolingo-verified-streamer-program): The Duolingo Verified Streamer Program Promotes Language Learning (Category: Pop Culture) Implication: Opportunity to innovate and adapt to the changing landscape of language education with livestreaming and gamification approaches. - [Free Educational Documentary Streaming](https://www.trendhunter.com/trends/free-documentaries): Netflix Made Several Documentaries Free on YouTube (Category: Pop Culture) Implication: Streaming services can capitalize on the demand for educational content by providing free access and collaborating with educators to enhance the learning experience. - [STEM-Centric Entertainment Platforms](https://www.trendhunter.com/trends/darwin-newts): Darwin & Newts Follows Two Siblings Taking on New Adventures (Category: Life-Stages) Implication: Entertainment companies have the opportunity to leverage their expertise in creativity and storytelling to produce educational content that is engaging and informative for childre… ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)