# Purposeful Sticker Brands are creating stickers that improve wellness. By [Chayeanne Garvida](https://www.trendhunter.com/chayg24), Research Advisor | Published Jul 4, 2019 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/purposeful-sticker ## Key Figures - Trend score: 5.1/10 - Evidence articles: 4 ## What is the Purposeful Sticker trend? **Purposeful Sticker:** Traditionally stickers have been used for decoration, labels, and other functional purposes but now they're being used to influence and impact the lives of consumers. Brands are leveraging these adhesives to educate consumers to a healthier lifestyle. This encourages consumer mindfulness in a convenient way that doesn't impede with day-to-day rituals. ## The consumer insight behind the Purposeful Sticker trend Many younger consumers, especially Millennials, value healthy and active lifestyles more than previous generations, and they connect with brands that share their passion for health and wellness. This same group of consumers also place a premium on authentic, and sometimes unconventional, branding. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 13, 2017 to Jul 2, 2019 - Published: Jul 4, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Examples of the Purposeful Sticker trend 4 featured examples from Apr 13, 2017 to Jul 2, 2019. - [Vitamin-Focused Produce Branding](https://www.trendhunter.com/trends/agrohub): Agrohub Highlights the Vitamin Content of Fruits, Fish and More (Category: Lifestyle) Implication: Grocery stores that focus on quality organic products and prioritize transparency on nutritional content can thrive in the current health-conscious market. - [Mental Healing Stickers](https://www.trendhunter.com/trends/body-vibes): Body Vibes Makes Energy-Infused Stickers for Stress, Anxiety & More (Category: Lifestyle) Implication: Potential disruption to the healthcare industry by introducing alternative healing methods through energy-infused stickers. - [Health-Boosting Banana Stickers](https://www.trendhunter.com/trends/fitness-stickers): Chiquita's Fitness Stickers Share Simple, Quick Exercises (Category: Lifestyle) Implication: Companies in the food and beverage industry can incorporate fitness stickers on their products to promote a healthy lifestyle to consumers. - [Unobtrusive Fever Indicators](https://www.trendhunter.com/trends/fever-bugz): 'Fever Bugz' Can Be Stuck to a Child's Forehead for 48 Hours (Category: Lifestyle) Implication: Opportunity for disruptive innovation in the healthcare industry by creating non-intrusive and affordable health monitoring solutions. **Workshop question:** How can your brand tweak a commonly used item to possess functional benefits? ## Themes within the Purposeful Sticker trend ### Wellness Stickers Brands are using stickers to influence and impact the lives of consumers, by leveraging adhesives to educate consumers to a healthier lifestyle. ### Simplified Nutritional Value Messaging Food companies are simplifying nutritional information with small stickers that highlight the vitamin content of fruits and vegetables. ### Interactive Fitness Stickers Companies are using stickers to promote fitness, with simple exercise challenges intended to help consumers lead healthier lifestyles. ## What the Purposeful Sticker trend means for industry ### For Wellness Industry Brands can create or incorporate stickers to promote wellness and healthy lifestyles. ### For Food Industry Food companies can use stickers to help promote nutritional value and information for produce, and promote healthy eating. ### For Fitness Industry Fitness companies can use interactive stickers to promote their brand, engage consumers, and encourage healthy lifestyles. ## Trend signals for Purposeful Sticker Trend score 5.1 out of 10, from popularity 80%, activity 66%, freshness 8%. - Popularity: 80% - Activity: 66% - Freshness: 8% ## Recent trend clusters - [Deskside Sound](https://www.trendhunter.com/protrends/compact-soundbar-design) (Tech) - [Engineered Knits](https://www.trendhunter.com/protrends/technical-knit-apparel) (Fashion) - [Slope Remix](https://www.trendhunter.com/protrends/heritage-ski-fashion) (Fashion) - [Ride Spectrum](https://www.trendhunter.com/protrends/adaptive-electric-trikes) (Autos) ## Trending in Art & Design - [Featherweight Dining Tables](https://www.trendhunter.com/trends/featherweight-dining-tables) - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Premium Robotic Cleaning Systems](https://www.trendhunter.com/trends/robotic-cleaning-system) - [Bathtub-BUILT Modular Cabins](https://www.trendhunter.com/trends/bathtub-built-modular-cabins) All articles: [Art & Design](https://www.trendhunter.com/artdesign)