# Purposeful Pop-Up Pop-ups center around topical local issues and how to address them. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Sep 9, 2019 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/purposeful-popup ## Key Figures - Trend score: 5.7/10 - Evidence articles: 4 ## What is the Purposeful Pop-Up trend? **Purposeful Pop-Up:** Businesses across industries are using pop-ups to highlight local causes (that are also globally relevant) in order to market their personal brand, while also engaging their customers. In an age where consumers are increasingly in-tune with both regional and global issues–and willing to support those causes–brands creating pop-up spaces that do so are prioritizing the empowered and goal-driven customer. ## The consumer insight behind the Purposeful Pop-Up trend Consumers are inevitably more aligned with causes that they're able to see themselves, as basic human empathy often stems from personal experience and social connections. Thus, they're more likely to get involved in causes that are immediately observable to them and their own community--taking a grassroots perspective that slowly fuels global initiatives. ## At a Glance - Evidence: 4 featured examples - Articles from: Feb 7 to Sep 9, 2019 - Published: Sep 9, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Purposeful Pop-Up trend ### Local Cause Marketing Pop-Ups Brands are increasingly using pop-ups to highlight global and regional issues that appeal to empowered and goal-driven customers. ### Online Business-Supporting Pop-Ups Online retailers and e-commerce giants like Amazon are using pop-ups to give small online businesses the chance to showcase their products in physical retail spaces for the first time ever. ### Pop-Up Museums Campaigns like 'Question How You Hydrate' by Lonely Whale are creating pop-up museums that raise awareness of global issues like pollution and the environment with immersive, interactive experiences. ## What the Purposeful Pop-Up trend means for industry ### For Retail Industry The trend towards cause marketing pop-ups and online business-supporting pop-ups presents business professionals with an opportunity to connect with socially-conscious consumers, particularly young adults. ### For Marketing and Advertising Industry Pop-up campaigns like the Lonely Whale Museum of Plastic are disrupting traditional marketing methods by offering immersive and interactive brand experiences that appeal to socially-conscious, younger consumers. ### For Nonprofit Industry Collaborating with brands to create pop-up spaces that highlight social, environmental or other issues is a way for non-profits to draw attention to their causes and potentially attract new donors and volunteers. ## Workshop question How could your brand create pop-up experiences that target regional or global issues? ## Trend signals for Purposeful Pop-Up Trend score 5.7 out of 10, from popularity 85%, activity 78%, freshness 9%. - Popularity: 85% - Activity: 78% - Freshness: 9% ## Examples of the Purposeful Pop-Up trend 4 featured examples from Feb 7 to Sep 9, 2019. - [Pop-Up Plastic Museums](https://www.trendhunter.com/trends/museum-of-plastic): Lonely Whale's Museum of Plastic Boasts Selfie-Friendly Displays (Category: Eco) Implication: Hotels, restaurants and cafes can benefit from having themed pop-up museum collaborations with socially conscious partners. - [Small Business-Supporting Pop-Ups](https://www.trendhunter.com/trends/amazon-clicks-and-mortar): Amazon 'Clicks and Mortar' Gives Online Businesses Store Space (Category: Business) Implication: The retail industry can benefit from providing physical retail space for small online businesses. - [Women-Supporting Shopping Pop-Ups](https://www.trendhunter.com/trends/everywhere-fashion-week-popup): The Visa Everywhere Fashion Week Pop-Up Champions Female Leaders (Category: Business) Implication: Creating innovative pop-up shopping experiences that focus on supporting female-founded brands, attracting customers through unique offerings and a socially conscious shopping exp… - [Refugee-Aiding Pop-Ups](https://www.trendhunter.com/trends/help-refugees): The Choose Love Pop-Up in London Was Launched by Help Refugees (Category: Social Good) Implication: Retail industry can adopt charity pop-ups to showcase their products and support social causes. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)