# Purposeful Baubles Charitable jewelry empowers consumers to indulge for a good cause. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published Jul 8, 2016 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/purposeful-baubles ## Key Figures - Trend score: 4.5/10 - Evidence articles: 6 ## What is the Purposeful Baubles trend? **Purposeful Baubles:** When it comes to luxuries like jewelry, more Millennials are starting to seek out brands that align with social good causes important to them, allowing them to alleviate anxieties over spending their hard-earned cash on inessentials. With social media tools empowering Millennials to broadcast their support for such causes, brands are strategically leveraging this opportunity in order to spread word-of-mouth and inspire brand loyalty. ## At a Glance - Evidence: 6 featured examples - Articles from: Nov 21, 2014 to Nov 3, 2016 - Published: Jul 8, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Purposeful Baubles trend ### Socially Conscious Luxury Brands are offering products that align with social good causes important to Millennials. ### Charitable Jewelry Jewelry brands are collaborating with charities to create products that give back to social causes. ### Trade/Exchange Jewelry Jewelry pieces that are traded in exchange for food aid the homeless and raise awareness about the issue of hunger and food wastage. ## What the Purposeful Baubles trend means for industry ### For Fashion/Jewelry Industry Collaborating with charities to create socially conscious jewelry that appeals to modern consumers. ### For Luxury Jewelry Industry Luxury jewelry brands are creating products that benefit social causes. ### For Non-profit Organizations Collaborating with jewelry brands to create products that align with their organizational missions to raise awareness and funds. ## Workshop question How can your brand leverage your loyalty program to promote social good? ## Trend signals for Purposeful Baubles Trend score 4.5 out of 10, from popularity 70%, activity 56%, freshness 8%. - Popularity: 70% - Activity: 56% - Freshness: 8% ## Examples of the Purposeful Baubles trend 6 featured examples from Nov 21, 2014 to Nov 3, 2016. - [Hunger-Combating Jewelry](https://www.trendhunter.com/trends/charitable-initiative): This Charitable Initiative Trades Jewelry for Food (Category: Social Good) Implication: Jewelry manufacturers could explore social initiatives to drive sales and promote their brand's reputation. - [Educational Jewelry Initiatives](https://www.trendhunter.com/trends/keys-for-a-cause): Tiffany & Co's 'Keys for a Cause' Initiative Empowers Saudi Women (Category: Social Good) Implication: The jewelry industry can explore more philanthropic initiatives that benefit the communities they operate in. - [Microloan-Funding Necklaces](https://www.trendhunter.com/trends/socially-conscious-accessories): The Female-Empowering Socially Conscious Accessories Contain Crystals (Category: Social Good) Implication: The jewelry industry could explore similar ideas of sustainable sourcing and socially conscious production, which can appeal to ethically-minded consumers. - [LGBT Support Rings](https://www.trendhunter.com/trends/lgbt-support): This Ring Was Designed in Response to Homophobia in Romania (Category: Fashion) Implication: The jewelry industry can create support and collaboration with activists and organizations to design and produce jewelry that promotes social justice and raises awareness to diffe… - [Charitable Jewelry Sets](https://www.trendhunter.com/trends/lokai-pact): The Lokai Pact is a Collection of Bracelets That Supports a Good Cause (Category: Social Good) Implication: Jewelry companies can partner with various charities and create charitable collections to appeal to socially responsible consumers looking for style and a way to support their fav… - [Charitable Jewelry Collections](https://www.trendhunter.com/trends/louis-vuitton-and-unicef): These Louis Vuitton and Unicef Accessories Aim to Make a Difference (Category: Fashion) Implication: The collaboration between Louis Vuitton and Unicef highlights the disruptive innovation opportunity for the fashion industry to combine luxury and charitable giving. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)