# Purifying Device Consumers target sinus issues acutely with inventive inhaler devices. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Dec 12, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/purifying-device ## Key Figures - Trend score: 3.2/10 - Evidence articles: 8 ## What is the Purifying Device trend? **Purifying Device:** As consumers look for easily portable solutions to combat sinus issues encountered particularly in overpopulated urban centers, many are opting for reactive devices that can easily be used during transitory periods such as the daily commute. In addition to highlighting the relevance of daily consumer experiences such as the global commute, this shift suggests that individuals are looking for ways to offset the negative impact of pollution that is likely inescapable. ## At a Glance - Evidence: 8 featured examples - Articles from: May 21, 2014 to Sep 1, 2016 - Published: Dec 12, 2016 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Purifying Device trend ### Portable and reactive sinus solutions As consumers look for solutions to combat sinus issues encountered particularly in overpopulated urban centers, the demand for easily portable reactive devices has increased. ### Personalized air filtering devices Consumers are looking for personalized solutions to combat allergies and pollution, leading to innovation in personal air-filtering technologies. ### Natural remedies for allergies As consumers seek more natural relief aids to combat allergies, products such as natural essential oils and roll-on formats are gaining popularity. ## What the Purifying Device trend means for industry ### For Healthcare The healthcare industry can gain from innovative technologies like the Onzetra Xsail that provides alternatives to oral migraine medication. ### For Consumer electronics The consumer electronics industry can invest in developing compact devices like the EarPopper that can relieve clogged ears using nasal pressure. ### For Home Appliances The home appliance industry can create products such as wearable nasal filters like the 'Super Defense Nasal Filters' from WoodyKnows for personal use. ## Workshop question What's a daily challenge your consumer faces? What's an example of an untapped solution that your brand could own? ## Trend signals for Purifying Device Trend score 3.2 out of 10, from popularity 50%, activity 38%, freshness 8%. - Popularity: 50% - Activity: 38% - Freshness: 8% ## Examples of the Purifying Device trend 8 featured examples from May 21, 2014 to Sep 1, 2016. - [Nasal Air Purifiers](https://www.trendhunter.com/trends/breathe-clean-air): These Unusual Nose Masks Help Chinese Police Breathe Clean Air (Category: Eco) Implication: The technology industry can explore the production of advanced nasal air-purifying devices incorporating cutting-edge materials and filtration systems. - [Nose-Purging Contraptions](https://www.trendhunter.com/trends/navage): The Naväge Nasal Irrigation System Swiftly Relieves Sinus Congestion (Category: Lifestyle) Implication: The health and wellness industry can explore disruptive innovation opportunities by creating advanced devices for nose cleansing and maintaining nasal hygiene. - [Ear-Popping Devices](https://www.trendhunter.com/trends/plugged-ears): The EarPopper Clears Plugged Ears Using a Nasal Pressure (Category: Lifestyle) Implication: The healthcare industry can capitalize on nasal pressure technology by integrating it into existing medical devices or developing new products for various health conditions. - [Migraine-Alleviating Inhalers](https://www.trendhunter.com/trends/migraine-sufferers): This Inhaler is Designed to Provide Relief for Migraine Sufferers (Category: Tech) Implication: Pharmaceutical companies can invest in developing novel drug delivery systems, such as inhalers, to capture a larger share of the migraine medication market and to meet the growin… - [Allergy-Alleviating Sprays](https://www.trendhunter.com/trends/allergy-spray): Saje's Allergy Spray Combats Seasonal Allergens with Essential Oils (Category: Lifestyle) Implication: Disruptive innovation opportunity: Integrate natural and holistic remedies into the health and wellness industry. - [Essential Oil Allergy Remedies](https://www.trendhunter.com/trends/allergy-remedies): aVo's Allergy Blend Works to Heal Congestion Naturally (Category: Lifestyle) Implication: Disruptive innovation opportunity: Innovate within the essential oil industry to develop allergy remedies that are natural, affordable, and FDA-approved. - [Roll-on Allergy Remedies](https://www.trendhunter.com/trends/natural-relief): The Eden's Garden Pollen Buster Provides Natural Relief to Reactions (Category: Lifestyle) Implication: There is an opportunity for the natural health and wellness industry to expand by creating new, natural remedies using essential oils, like the Pollen Buster by Eden's Garden. - [Personal Nasal Filters](https://www.trendhunter.com/trends/nasal-filters): WoodyKnows' Wearable Filters Reduce Exposure to Allergens (Category: Lifestyle) Implication: Personal nasal filters are a new and innovative product that is disrupting the health and wellness industry by offering a drug-free and easy-to-use solution for allergy sufferers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)