# Purified Pet The demand for organic and local food extends to the pets of concerned consumers. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Jun 3, 2013 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/purified-pet ## Key Figures - Trend score: 1.8/10 - Evidence articles: 6 ## What is the Purified Pet trend? **Purified Pet:** The popularity of organic and otherwise specialized food products is nothing new, but concerned pet owners are now opting for more pure products for their beloved animals. This type of product not only appeals from a health perspective, but has a luxurious edge to it that draws in status-conscious consumers. This also contributes to the overall personification of pets, proving pet owner's affection extends beyond simple ownership of their companions. ## At a Glance - Evidence: 6 featured examples - Articles from: Jan 17, 2009 to May 5, 2013 - Published: Jun 3, 2013 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Purified Pet trend ### Organic Pet Food The demand for organic and all-natural dog food emphasizes a shift towards more healthier food options even for animals. ### Customized Meal Plans The move towards prepared pet food and meal plans involving a customized food selection is becoming prevalent, allowing consumers to select a menu that would cater to their pets' specific needs. ### Premium Luxuries The industry trend continues to focus on the premiumization of pet product offerings, particularly in the pet food sector, supplying an opportunity to create a high-end niche market. ## What the Purified Pet trend means for industry ### For Pet Food Pet food brands need to consider using organic/natural ingredients, customizable meals, and expanding premium product offerings. ### For Meal Plan Services Startups can offer customized meal plans for pets, creating a business opportunity that targets pet health. ### For Organic Food Production Using organic and natural ingredients for pet food production creates new opportunities for organic farming and production. ## Trend signals for Purified Pet Trend score 1.8 out of 10, from popularity 33%, activity 14%, freshness 8%. - Popularity: 33% - Activity: 14% - Freshness: 8% ## Examples of the Purified Pet trend 6 featured examples from Jan 17, 2009 to May 5, 2013. - [Delivery Dog Food](https://www.trendhunter.com/trends/perpetual-pantry): Perpetual Pantry Brings Doggy Biscuits Right to Your Door (Category: Lifestyle) Implication: Opportunity for pet food retailers to expand their delivery services and reach a wider customer base. - [Organic Dog Treats](https://www.trendhunter.com/trends/organic-dog-treats): Holistic Gifts by Great Life Performance Pet Products for Canine Companions (Category: Lifestyle) Implication: Manufacturers can invest in innovative production processes that allow for the development of organic and freeze-dried pet food products that are both nutritious and appealing to… - [Kosher Pets](https://www.trendhunter.com/trends/kosher-pets-evangers-dog-and-cat-food-company-sponsors-seder-for-dogs): Evanger's Dog and Cat Food Co. Sponsors Seder for Dogs (Category: Eco) Implication: The pet food industry can explore and cater to niche diets and religious restrictions to expand their market share. - [Canine-Focused Ice Cream](https://www.trendhunter.com/trends/cream-for-dogs): Arfscarf's Ice Cream for Dogs Might Just Make You Drool Too (Category: Lifestyle) Implication: The pet food industry should explore incorporating more organic and natural ingredients in their products to meet the demand for healthier pet treats. - [Pet Food Meal Plans](https://www.trendhunter.com/trends/dog-food-diet): The Co-Founders of Evermore Pet Food Go On a Promotional Dog Food Diet (Category: Lifestyle) Implication: Opportunities for disruptive innovation exist in the pet food industry by offering healthier, personalized, and alternative options to traditional pet food products. - [Organic Pet Eateries](https://www.trendhunter.com/trends/beutefuchs): Munich's Beutefuchs Prepares Organic Dog Meals Onsite (Category: Lifestyle) Implication: The pet food and supplies industry has an opportunity to disrupt their own industry by adopting and offering organic pet food options made onsite with delivery options. ## Recent trend clusters - [Sugar Moderation](https://www.trendhunter.com/protrends/sugar-moderation) (Lifestyle) - [Effortless Rounds](https://www.trendhunter.com/protrends/golf-training-devices) (Lifestyle) - [Flavor Rotation](https://www.trendhunter.com/protrends/rotating-bakery-menu) (Lifestyle) - [Occasion Coding](https://www.trendhunter.com/protrends/holiday-themed-desserts) (Lifestyle) ## Trending in Lifestyle - [Lifestyle Subscription Advent Calendars](https://www.trendhunter.com/trends/fab-fit-fun-advent-calendar) - [Easy-Clean Water Bottles](https://www.trendhunter.com/trends/easy-clean-water-bottles) - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)