# Purified Hydration Water quality monitoring focuses in on the act and source of drinking. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Dec 19, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/purified-ingestion ## Key Figures - Trend score: 4.0/10 - Evidence articles: 6 ## What is the Purified Hydration trend? **Purified Hydration:** Water monitoring can often skew toward general utility use, however more emphasis has been placed on the quality of drinking water as of late. This is employed through a very direct approach, sometimes focusing in on the source of at-home drinking water, such as the tap. This shows a shift from water monitoring as a societal concern, to an individual concern. ## At a Glance - Evidence: 6 featured examples - Articles from: Mar 1, 2016 to Oct 24, 2017 - Published: Dec 19, 2016 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Purified Hydration trend ### Individualized Water Monitoring Consumers are increasingly concerned with the quality of their drinking water and are looking for individualized monitoring solutions. ### Smart Water Filtration Appliances Smart filtration appliances, such as water bottles and dispensers, are becoming more popular as consumers seek out efficient and convenient ways to purify their water. ### Hydration Reminder Tech Products infused with technology, like the Pyrus Water Bottle, are helping consumers stay hydrated by providing reminders and notifications to drink enough water throughout the day. ## What the Purified Hydration trend means for industry ### For Home Appliance Home appliance companies can capitalize on the growing demand for smart filtration systems to provide consumers with effective and efficient purification solutions. ### For Health and Wellness The health and wellness industry can promote individualized water monitoring and hydration reminder technology as key components of a healthy lifestyle. ### For Environmental Conservation Environmental conservation organizations can promote the use of smart water filtration appliances and hydration reminder technology as environmentally-friendly alternatives to bottled water consumption. ## Workshop question How can your products or services help mitigate consumer concerns about the quality of the end product? ## Trend signals for Purified Hydration Trend score 4.0 out of 10, from popularity 63%, activity 50%, freshness 8%. - Popularity: 63% - Activity: 50% - Freshness: 8% ## Examples of the Purified Hydration trend 6 featured examples from Mar 1, 2016 to Oct 24, 2017. - [Water-Testing Filtration Bottles](https://www.trendhunter.com/trends/smart-water-bottles): The 'Ecomo' Smart Water Bottles Test and Filter H2O Efficiently (Category: Lifestyle) Implication: The environmental technology industry can develop advanced water testing sensors and filtration techniques to capitalize on the smart water testing trend. - [Smart Water Filters](https://www.trendhunter.com/trends/brita-pitcher): The New Brita Pitcher Anticipates When a New Filter is Needed (Category: Art & Design) Implication: Disruptive innovation opportunities for manufacturers of IoT-enabled water filters and other home appliances. - [Smart Filtration Appliances](https://www.trendhunter.com/trends/smart-filtration): The Aquaautomat Provides a Digital Way to Track Water Cleanliness (Category: Lifestyle) Implication: The largest potential for disruption is within the water filtration industry, as the Aquaautomat offers a more advanced and sophisticated approach to water purification. - [Temperature-Regulating Water Dispensers](https://www.trendhunter.com/trends/smart-water-dispenser): The Nano Smart Water Dispenser Optimizes H2O Temperature (Category: Tech) Implication: The Nano Smart Water Dispenser presents opportunities for innovation within the water filtration industry. - [Hydration Reminder Water Bottles](https://www.trendhunter.com/trends/pyrus-smart-water-bottle): The Pyrus Smart Water Bottle Encourages Drinking Eight Glasses (Category: Lifestyle) Implication: Opportunities for smart water bottle companies to cater to health-conscious individuals. - [Sanitizing Kitchen Faucets](https://www.trendhunter.com/trends/water-faucet): The 'Tern Water' Smart Water Faucet Analyzes and Cleans Water (Category: Lifestyle) Implication: Disruptive innovation opportunity: Integrate smart water faucets into the wider ecosystem of smart home appliances, creating a seamless and efficient user experience for managing… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)