# Pump Sunscreen Skincare brands are launching sunscreen products with convenient pump nozzles. By [Colin Smith](https://www.trendhunter.com/Colin96), Senior Insights Analyst | Published Feb 15, 2024 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/pump-sunscreen ## Key Figures - Trend score: 5.1/10 - Evidence articles: 5 ## What is the Pump Sunscreen trend? **Pump Sunscreen:** Brands in the skincare industry are launching sunscreen products that opt for pump designs over sprays or squeeze bottles. The pump design reduces the amount of clogging in the nozzle itself, prevents sunscreen from spilling, and ensures a consistent amount of sunscreen is distributed with each use. ## The consumer insight behind the Pump Sunscreen trend With the increased attention given to the personal care and skin care industries from younger generations, consumer demands are evolving with a priority on convenience and sustainability. These consumers are more likely to integrate less conventional skincare products, such as facial sunscreen, into their daily routines. In order to appeal to these young, frequent consumers, brands are evolving their packaging designs with a meticulous focus on convenience and low-maintenance operation. ## At a Glance - Evidence: 5 featured examples - Articles from: Jun 13, 2023 to Feb 6, 2024 - Published: Feb 15, 2024 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Pump Sunscreen trend ### Convenient Pump Nozzles The pump design reduces the amount of clogging in the nozzle itself, prevents sunscreen from spilling, and ensures a consistent amount of sunscreen is distributed with each use. ### Focus on Convenience and Sustainability Consumer demands are evolving with a priority on convenience and sustainability, leading to the development of packaging designs with a meticulous focus on convenience and low-maintenance operation. ### Advanced Protective Formulas Consumers seek advanced protective formulas that not only shield against UV rays but also offer added skincare benefits, leading to the creation of innovative sun serum formulas that prioritize comfort and invisibility. ## What the Pump Sunscreen trend means for industry ### For Skincare Industry Brands in the skincare industry are launching sunscreen products that opt for pump designs over sprays or squeeze bottles. ### For Personal Care Industry With the increased attention given to the personal care industry from younger generations, brands are evolving their packaging designs with a meticulous focus on convenience and low-maintenance operation. ### For Beauty Industry The sunscreen market is being disrupted with the creation of innovative sun serum formulas that prioritize comfort and invisibility, catering to individuals who value both effective yet lightweight sun protection and seamless, comfortable wear. ## Workshop question How could your brand ensure its products integrate as seamlessly as possible into consumers' lives? ## Trend signals for Pump Sunscreen Trend score 5.1 out of 10, from popularity 72%, activity 59%, freshness 21%. - Popularity: 72% - Activity: 59% - Freshness: 21% ## Examples of the Pump Sunscreen trend 5 featured examples from Jun 13, 2023 to Feb 6, 2024. - [Revolutionary Mineral Sunscreens](https://www.trendhunter.com/trends/bubble-skincare): Bubble Skincare Launched Two Innovative Sunscreen Products (Category: Fashion) Implication: Disruptive innovation opportunity: Introduce innovative sunscreens with advanced formulas that cater to different skin types and offer enhanced sun protection. - [Collagen Peptide Facial Sunscreens](https://www.trendhunter.com/trends/better-screen-uv-serum): The Better Screen UV Serum Prevents & Visibly Corrects Damage (Category: Fashion) Implication: The use of collagen peptide in skincare products offers opportunities to enhance UV protection and improve skin health. - [Gel-Cream Mineral Sunscreens](https://www.trendhunter.com/trends/gel-cream-spf): Minu's Gel-Cream SPF Delivers Skin Protection Without Compromise (Category: Fashion) Implication: The trend of transforming sunscreen into luxurious skincare presents disruptive innovation opportunities within the skincare industry. - [Ultra-Nourishing Organic Cleansing Oil](https://www.trendhunter.com/trends/organic-cleansing-oil): The Suntegrity Vanish Tackles Sunscreen and Makeup Removal (Category: Fashion) Implication: The powerful organic cleansing oil trend presents an opportunity for skincare companies to create effective and nourishing cleansers suitable for all skin types. - [Ginseng-Infused Sun Serums](https://www.trendhunter.com/trends/ginseng-moist-sun-serum): The Ginseng Moist Sun Serum Has an Advanced Capsule Formula (Category: Fashion) Implication: The beauty and skincare industry is being impacted by the emergence of sun serums with innovative and advanced formulas. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)