# Public Pillow Fighting Pillow fight clubs, leagues and commercials have viral potential. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Nov 12, 2007, updated Aug 10, 2010 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/public-pillow-fighting-pillow-fight-clubs-leagues-and-commericlas-have-vira ## Key Figures - Trend score: 4.1/10 - Evidence articles: 4 ## What is the Public Pillow Fighting trend? **Public Pillow Fighting:** Public pillow fights are pre-arranged events in which people are informed on the location of the fight often with little warning. Pillows are hidden at these locations beforehand and, at the sound of a whistle, are unleashed for public bashing. Pillow fight clubs have become a cultural form of flash mobbing around the world. The majority of promotion for these events takes place online, with people learning about them through blogs, social networking sites and instant messaging (a tactic known as smartmobbing). ## At a Glance - Evidence: 4 featured examples - Articles from: Nov 22, 2006 to Mar 25, 2008 - Published: Nov 12, 2007 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Public Pillow Fighting trend ### Public Event Flashmobbing Public pillow fights have become a form of flash mobbing around the world, with people learning about them through blogs, social networking sites and instant messaging. ### Pillow Fighting as a Sport Pillow fighting has now become a sport, and a Pillow Fight League has been established, introducing rules and training for ultimate pillow fighters. ### Digital Gaming Pillowfight, a mobile video game, targets niche demographics with particular interests such as cheerleading, French maids, and glam fighters. ## What the Public Pillow Fighting trend means for industry ### For Sports Industry Tapping into the sport industry and creating new leagues, training programs, and competitions for pillow fighting enthusiasts. ### For Event Planning Industry Organizing innovative and exciting events like public pillow fights, and utilizing social media to promote and attract attendees. ### For Gaming Industry Developing digital games that cater to niche demographics with unique and specific interests. ## Trend signals for Public Pillow Fighting Trend score 4.1 out of 10, from popularity 54%, activity 61%, freshness 8%. - Popularity: 54% - Activity: 61% - Freshness: 8% ## Examples of the Public Pillow Fighting trend 4 featured examples from Nov 22, 2006 to Mar 25, 2008. - [Sexy Pillow Fight League](https://www.trendhunter.com/trends/sexy-pillow-fight-clubs): Is Pillow Fight Madness Being Exploited? (Category: Naughty) Implication: Disruptive innovation opportunity: Explore partnerships with existing sports entertainment companies to incorporate pillow fighting as a new and exciting form of entertainment. - [Virtual Pillowfights On Your Phone](https://www.trendhunter.com/trends/virtual-pillowfights-on-your-phone) (Category: Naughty) Implication: The success of Pillowfight showcases the potential for mobile gaming to serve niche audiences with unique interests. - [Pillow Fight Clubs](https://www.trendhunter.com/trends/massive-pillow-fight-in-buenos-aires): Now in Buenos Aires (Category: World) Implication: Event planners can tap into the popularity of unconventional events like Pillow Fight Clubs to create engaging and participatory experiences for attendees. - [Urban Playgrounds in 30 Cities](https://www.trendhunter.com/trends/world-pillow-fight-day): World Pillow Fight Day (Category: Unique) Implication: Disruptive Innovation Opportunity: Design and manufacture innovative pillows and accessories specifically for public pillow fight events. ## Recent trend clusters - [Constructible Franchises](https://www.trendhunter.com/protrends/constructible-franchises) (Life-Stages) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Life-Stages - [Retro Graphic Tees](https://www.trendhunter.com/trends/nostalgic-graphic-tees) - [Screen-Free Kids Phones](https://www.trendhunter.com/trends/screen-free-kids-phones) - [Edible Oil-Based Lubes](https://www.trendhunter.com/trends/coco-lube) - [Women's Health-Focused Probiotic Supplements](https://www.trendhunter.com/trends/womens-health-probiotic-capsules) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)