# Pub Impermanence Contemporary bars are reinterpreted with transient, temporary designs. By [Jordy E](https://www.trendhunter.com/JordyEleni) | Published Jul 7, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/pub-impermanence-contemporary-bars-are-reinterpreted-with-transient-tempora ## Key Figures - Trend score: 5.9/10 - Evidence articles: 4 ## What is the Pub Impermanence trend? **Pub Impermanence:** Bars are entering the mobile sphere with a series of transient, temporary designs. By tapping into the lifestyles of young consumers who are drawn to travel and have rapidly changing schedules, bars are staying relevant while also delivering an attractive experience with minimal time and space commitment. ## At a Glance - Evidence: 4 featured examples - Articles from: May 3, 2014 to May 27, 2015 - Published: Jul 7, 2015 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Pub Impermanence trend ### Temporary Design Bars are tapping into the lifestyles of young consumers who are drawn to travel and have rapidly changing schedules, proving the viability of the temporary design trend. ### Mobile Bars Luxury brands such as Moët & Chandon and Veuve Clicquot are experimenting with innovative packaging, including mobile bars that offer consumers luxury on-the-go. ### Sustainable Repurposing Cargo and The Travelling Gin Company both repurpose discarded objects, such as shipping containers and bicycles, to create eco-friendly bars that reinforce the trend of sustainable repurposing. ## What the Pub Impermanence trend means for industry ### For Hospitality The hospitality industry can capitalize on the trend of temporary design to offer unique experiences with minimal space and time commitment. ### For Luxury Luxury brands can experiment with innovative packaging, such as mobile bars, to offer consumers luxury on-the-go. ### For Sustainability The trend of sustainable repurposing in bars can inspire other industries to consider eco-friendly alternatives when designing their products and offerings. ## Workshop question Which product or service in your line-up could be adapted to be more experiential? ## Trend signals for Pub Impermanence Trend score 5.9 out of 10, from popularity 89%, activity 80%, freshness 8%. - Popularity: 89% - Activity: 80% - Freshness: 8% ## Examples of the Pub Impermanence trend 4 featured examples from May 3, 2014 to May 27, 2015. - [Temporary Shipping Container Bars](https://www.trendhunter.com/trends/pop-up-bar): This Pop Up Bar is Made Using Discarded Cargo Carriers (Category: Lifestyle) Implication: The hospitality industry can explore the concept of temporary shipping container bars to create unique and eco-friendly drinking establishments. - [Mobile Champagne Bars](https://www.trendhunter.com/trends/mobile-champagne-bar): Veuve Clicquot's Pop-Up Bar Concept Offers Luxury On the Go (Category: Lifestyle) Implication: Innovative mobile and temporary eating and drinking experiences are disrupting the traditional restaurant industry. - [Roving Bicycle Bars](https://www.trendhunter.com/trends/mobile-bar): The Travelling Gin Company's Mobile Bar Quenches London's Thirst by Cycle (Category: Lifestyle) Implication: The hospitality industry can embrace the trend of mobile cocktail bars to enhance customer experiences and attract new clients. - [Poolside Champagne Bars](https://www.trendhunter.com/trends/champagne-bar): Moët & Chandon Designed a Luxurious Mobile Champagne Bar (Category: Luxury) Implication: The beverage industry can explore disruptive innovation by creating luxurious and specialized mobile drink stations, inspired by the Moët Ice Impérial Summer Escape Trunk. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)