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# Psychological Backing
Apps that focus on personal and professional streamlining utilize psychology.

By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 14, 2019 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets)
Source: Trend Hunter, https://www.trendhunter.com/protrends/psychological-backing

## Key Figures

- Trend score: 2.9/10
- Evidence articles: 4

## What is the Psychological Backing trend?

**Psychological Backing:** Whether used to enhance personal well-being, physical health or professional improvements—apps that are able to use the fundamental principles of psychology to analyze and offer best results are increasingly popular among consumers.

## The consumer insight behind the Psychological Backing trend

The adoption of psychology into algorithms for the purpose of personal and professional growth comes as consumers seek out meaningful additions to their lives that promote both productivity and wellness. As consumers balance their various responsibilities, they turn to tech to reduce the load. The use of psychology-backed apps that streamline various aspects of their lives empowers consumers with the knowledge they need to succeed in their day-to-day.

## At a Glance

- Evidence: 4 featured examples
- Articles from: Aug 15, 2018 to Sep 17, 2019
- Published: Oct 14, 2019
- Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration)
- Megatrends: [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Themes within the Psychological Backing trend

### Psychology-Backed Apps

Consumers are seeking out meaningful additions to their lives that promote both productivity and wellness through the adoption of psychology into algorithms.

### Team Culture Analysis Platforms

Using organizational behavior and psychology research to understand team collaboration can lead to better implementation of disruptive change for a growth mindset.

### Neuroscience-Backed Meditation Apps

Consumers are seeking more professional solutions to hone in on their meditation and mindfulness practice through neuroscience-backed techniques taught at Fortune 500 companies and addiction centers.

## What the Psychological Backing trend means for industry

### For Mental Health and Wellness

The adoption of psychology and neuroscience techniques can be applied to apps and platforms aimed at mental health and wellness.

### For Team and Organizational Management

Team culture analysis platforms can be applied to a variety of industries including tech, finance, healthcare, and education.

### For Parenting Education and Resources

Gamified picky eating apps demonstrate a trend in the use of technology to provide parenting resources and education to tackle childhood challenges in sustainable ways.

## Workshop question

How could your brand better streamline the responsibilities of its customers or employees?

## Trend signals for Psychological Backing

Trend score 2.9 out of 10, from popularity 39%, activity 39%, freshness 9%.

- Popularity: 39%
- Activity: 39%
- Freshness: 9%

## Examples of the Psychological Backing trend

4 featured examples from Aug 15, 2018 to Sep 17, 2019.

- [Gamified Picky Eating Apps](https://www.trendhunter.com/trends/childhood-challenges): When to Wonder: Picky Eating Helps Parents with Childhood Challenges (Category: Lifestyle)
  Implication: Healthcare providers can embrace gamified applications as a way to promote healthier behaviors and improve patient outcomes.
- [Neuroscience-Backed Meditation Apps](https://www.trendhunter.com/trends/fitmind-app): The 'FitMind' App Uses Advanced Techniques to Help Users Focus (Category: Tech)
  Implication: Disruptive innovation opportunity: Integrate neuroscience and digital technology to develop innovative health and wellness solutions that improve mental fitness and overall well-b…
- [Team Culture Analysis Platforms](https://www.trendhunter.com/trends/bunchai): Bunch.ai Helps You Analyze Your Team's Collaboration on Slack (Category: Special)
  Implication: Applying team collaboration analysis platforms for enhancing work culture and implementing disruptive change in organizations.
- [Private Gratitude Journaling Apps](https://www.trendhunter.com/trends/happyfeed): 'HappyFeed' Encourages Users to Record Happy Daily Moments (Category: Tech)
  Implication: Opportunity for companies specializing in mobile app development to create gratitude journaling apps with unique features and user-friendly interfaces.

## Recent trend clusters

- [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech)
- [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech)
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All articles: [Tech](https://www.trendhunter.com/tech)
