# Psychographic Finance Money management services speak to consumers on a deeper level. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Jun 13, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/psychographic-finance ## Key Figures - Trend score: 2.9/10 - Evidence articles: 5 ## What is the Psychographic Finance trend? **Psychographic Finance:** Money is a nuanced, subjective topic, prompting finance companies to implement more deliberate targeting into their services. This is a response to the dissolving of the mainstream -- in the social media age, only a series of niches exist. As a response, hyper-targeting is more frequently observed, and is especially effective in industries where a one-size-fits-all approach cannot be implemented. ## At a Glance - Evidence: 5 featured examples - Articles from: Apr 4, 2016 to Jun 6, 2017 - Published: Jun 13, 2016 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Psychographic Finance trend ### Hyper-targeting Finance companies are implementing more deliberate targeting into their services. ### Profit-sharing Platforms are helping bloggers and influencers make money off their online activity. ### Mobility-focused financial tools Apps and tools are being created to help those who are frequently traveling and living in different countries keep track of their finances. ## What the Psychographic Finance trend means for industry ### For Finance Hyper-targeting can be applied in various industries, but is especially effective where a one-size-fits-all approach cannot be implemented. ### For Technology Platforms and apps profit-sharing models can be applied across various social media channels. ### For Travel Mobility-focused tools and apps can be developed to better serve the needs of frequent travelers and expats. ## Workshop question How can you sharpen your focus to specifically target the most salient needs of your target demographic? ## Trend signals for Psychographic Finance Trend score 2.9 out of 10, from popularity 50%, activity 29%, freshness 8%. - Popularity: 50% - Activity: 29% - Freshness: 8% ## Examples of the Psychographic Finance trend 5 featured examples from Apr 4, 2016 to Jun 6, 2017. - [Blogger Payment Platforms](https://www.trendhunter.com/trends/rewardstyle): The RewardStyle Platform Helps Influencers Make Money from Social Media (Category: Tech) Implication: E-commerce businesses can connect with influencers and utilize platforms like RewardStyle to drive sales and increase brand visibility. - [Nomadic Finance Apps](https://www.trendhunter.com/trends/combine-app): The Combine App Makes Banking Easier for Frequent Travellers and Expats (Category: Tech) Implication: The banking and financial technology industry can leverage the nomadic finance app trend to develop cutting-edge solutions that simplify cross-border financial management. - [Hip Finance Lounges](https://www.trendhunter.com/trends/mogolounge): Toronto's MogoLounge Offers Adult Education Sessions and Events (Category: Marketing) Implication: Online banks that focus on catering to Millennials' unique financial needs have an opportunity to empower this demographic and gain their loyalty. - [Female-Focused Finance Apps](https://www.trendhunter.com/trends/wealth-app): 'Pinkfolio' is a Personal Wealth App Targeted at Women (Category: Tech) Implication: The fintech industry can benefit from developing female-focused finance apps like Pinkfolio to capture a specific market segment and address their unique needs. - [Retiree Wealth Management Services](https://www.trendhunter.com/trends/wealth-management-service): True Link Financial Caters to Boomers and Retirees (Category: Life-Stages) Implication: Disruptive innovation opportunity: Integrate advanced technology like AI and machine learning into wealth management platforms, offering personalized, data-driven financial soluti… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)