# Psychic Design Brands more deliberately take inspiration from psychology in the process of design. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 5, 2019 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/psychic-design ## Key Figures - Trend score: 4.0/10 - Evidence articles: 5 ## What is the Psychic Design trend? **Psychic Design:** Brands are more intentionally touting the human psychology that inspires the design of their products–with everything from architecture to interior design being impacted by explicit psychological concepts. ## The consumer insight behind the Psychic Design trend Consumers are increasingly seeking out deeper connections with the brands and products they consume on a daily basis. The use of social media and other forms of technology can result in consumers feeling somewhat disconnected and detached from real-world engagement. As such, consumers are seeking out product solutions and designs that help fill a psychological void. ## At a Glance - Evidence: 5 featured examples - Articles from: Jul 27, 2017 to Aug 3, 2019 - Published: Aug 5, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Psychic Design trend ### Design Psychology As consumers seek out deeper connections with the brands and products they consume on a daily basis, brands are more deliberately taking inspiration from psychology in their product designs. ### Nature-Inspired Products Consumers are looking for products that provide a functional nature-infused element as they seek to bring nature back into their lives. ### Modular Designs Consumers are increasingly seeking out product solutions and designs that are modular and adaptable to their personal needs and space restrictions. ## What the Psychic Design trend means for industry ### For Sports Technology Designers can fuse technology and design to create products that have a massive impact in the sports world by helping athletes save valuable milliseconds during competition. ### For Furniture Design Designers can create new artistic and sculptural furniture designs that are functional and comfortable while also enhancing the consumer's overall experience. ### For Restaurant Interior Design Designers can apply the psychology of behavior behind design to differentiate areas within a restaurant and create a laid-back atmosphere that encourages specific consumer behavior. ## Workshop question In what way does human psychology impact your product/service? How could your brand more explicitly target this? ## Trend signals for Psychic Design Trend score 4.0 out of 10, from popularity 48%, activity 64%, freshness 8%. - Popularity: 48% - Activity: 64% - Freshness: 8% ## Examples of the Psychic Design trend 5 featured examples from Jul 27, 2017 to Aug 3, 2019. - [Plant-Based Air Purifiers](https://www.trendhunter.com/trends/plantbased-air-purifier): brēth Brings a Functional Nature-Infused Element to the Household (Category: Eco) Implication: The home decor industry can explore the integration of plant-based air purifiers as functional and visually appealing elements for interior design. - [Psychology-Informed Table Designs](https://www.trendhunter.com/trends/1th-studio): The Codependent Table by 1th Studio Boasts a Deeper Meaning (Category: Art & Design) Implication: Implementing psychology-informed table designs can differentiate furniture manufacturers and attract consumers seeking unique and meaningful pieces. - [Rearrangeable Modular Seating Designs](https://www.trendhunter.com/trends/modular-seating-design): Project Into-Form is Inspired by Gestalt Psychology (Category: Art & Design) Implication: Disruptive innovation opportunity in creating modular furniture that offers versatile configurations for maximum flexibility. - [Red-Accented Retro-Themed Diners](https://www.trendhunter.com/trends/retrothemed-diner): Sella Concept Creates a Laid-Back Atmosphere for Piraña (Category: Art & Design) Implication: Innovating interior design to create unique dining experiences. - [Record-Breaking Helmet Designs](https://www.trendhunter.com/trends/rio-2016-helmet): Team GB's Rio 2016 Helmet is the World's Fastest Cycling Helmet (Category: Lifestyle) Implication: Opportunity for manufacturers to develop and market aerodynamically optimized helmets. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)