# Psychedelic Resurgence Consumers idolize experiential drug use to rebrand substances as beneficial. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published May 7, 2014 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/psychedelic-resurgence ## Key Figures - Trend score: 4.3/10 - Evidence articles: 7 ## What is the Psychedelic Resurgence trend? **Psychedelic Resurgence:** Consumers are focusing on the euphoric experience associated with the drug-addled 70s and rebranding recreational usage as positive, beneficial and spiritual. This is being reflected in a surge of psychedelia-inspired products that call to mind the 'summer of love' and the tight-knit culture associated with getting high. As a stronger emphasis continues to be placed on healthcare, consumers are unabashedly praising drug use as a utopia-esque way to broaden spiritual horizons and relieve the stress associated with modern digital culture. ## At a Glance - Evidence: 7 featured examples - Articles from: Aug 12, 2013 to Jan 21, 2014 - Published: May 7, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Themes within the Psychedelic Resurgence trend ### Psychedelic Resurgence Consumers are rebranding recreational drug use as positive, beneficial and spiritual, leading to a surge of psychedelia-inspired products. ### Digital Integration The use of digital technology to enhance and augment psychedelic experiences, such as digital clothing and solar-powered tents. ### Bold and Eclectic Fashion The incorporation of psychedelic patterns and colors into high fashion, including footwear and trench coats. ## What the Psychedelic Resurgence trend means for industry ### For Fashion Retail Industry Incorporating psychedelic patterns and vibrant colors into high fashion, including innovative footwear and trench coats creates a bold and exciting opportunity for the fashion industry. ### For Travel and Tourism Industry Using psychedelic-inspired, solar-powered tents and incorporating digital integration into camping and glamping experiences, the travel industry can create newfound excitement and comfort for nature lovers. ### For Art and Design Industry The use of psychedelic patterns and colors in art and design, such as in molecular paintings and digital eyewear lookbooks, opens up new opportunities for artists to experiment with bold and unique forms of creative expression. ## Trend signals for Psychedelic Resurgence Trend score 4.3 out of 10, from popularity 57%, activity 63%, freshness 8%. - Popularity: 57% - Activity: 63% - Freshness: 8% ## Examples of the Psychedelic Resurgence trend 7 featured examples from Aug 12, 2013 to Jan 21, 2014. - [Psychedelic Eyewear Lookbooks](https://www.trendhunter.com/trends/color-bomb): Sheriff and Cherry's Pre-Summer 2014 Color Bomb is Trippy (Category: Marketing) Implication: Bold and vibrant campaigns can attract a younger demographic and increase brand awareness. - [Psychedelic Trench Coats](https://www.trendhunter.com/trends/nukeme-and-ucnv): These Striking Coats by Nukeme and Ucnv Offers a Dizzying Glitch Pattern (Category: Fashion) Implication: The fashion industry can adapt by incorporating unique patterns and personalized options into their clothing lines, opening themselves up to new markets. - [Femininely Psychedelic Footwear](https://www.trendhunter.com/trends/mary-katrantzou-x-gianvito-rossi): The Mary Katrantzou x Gianvito Rossi Collection is Very Bold (Category: Fashion) Implication: The fashion industry can explore the use of bold colors, vibrant patterns, and streamlined designs in footwear to create unique and visually striking collections. - [Stylish Solar-Powered Tents](https://www.trendhunter.com/trends/solar-powered-tents): These Solar Powered Tents from 'Bang Bang Tents' are Eye-Catching (Category: Special) Implication: The camping and outdoor recreation industry can capitalize on the trend of eco-friendly and technology-enhanced equipment with solar-powered tents. - [Psychedelic Undergarment Campaigns](https://www.trendhunter.com/trends/underwearundzsexywomen): The Undz Brand Branches Out to a Female Demographic (Category: Fashion) Implication: The fashion retail industry can benefit from incorporating unconventional marketing techniques to attract and engage customers. - [Psychedelic Sailor Rap Videos](https://www.trendhunter.com/trends/atm-jam): Azealia Banks' 'ATM Jam' is Full of Morphing Colors and Style (Category: Pop Culture) Implication: Fashion brands can explore innovative techniques and materials to create digitally-altered clothing that revolutionizes personal style. - [Psychedelic Molecular Paintings](https://www.trendhunter.com/trends/lsd-art): Kelsey Brookes LSD Art Depicts the Feeling of Taking the Drug (Category: Pop Culture) Implication: Disruptive innovation opportunity: Fostering collaboration between artists and scientists to push creative boundaries and develop new artistic techniques. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Pop Culture - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Makeup Artist Jewelry Collaborations](https://www.trendhunter.com/trends/pandora-x-pat-mcgrath) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Pop Culture](https://www.trendhunter.com/popculture)