# Psychedelic Expansion Researchers and entrepreneurs are exploring the benefits of magic mushrooms. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Oct 30, 2020 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/psychedelic-expansion ## Key Figures - Trend score: 2.9/10 - Evidence articles: 4 ## What is the Psychedelic Expansion trend? **Psychedelic Expansion:** Whether it is in the form of therapy, a branding technique, or a product/experience, companies are increasingly exploring the potential of magic mushrooms or truffles in the context of the contemporary market. These experiments are conducted legally and entrusted to the guidance of experienced professionals. ## The consumer insight behind the Psychedelic Expansion trend Openness to new experiences is something that contemporary consumers are attuned to—especially individuals who are part of the Millennial and Gen Z demographics. Many seek out ways to satisfy their growing curiosity and this is made possible in various industries thanks to the rich, unique, and diverse product offerings. In this space, individuals are expanding their sense of adventurism and are, therefore, creating a demand for increasingly daring and impactful experiences. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 24, 2019 to Oct 29, 2020 - Published: Oct 30, 2020 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Psychedelic Expansion trend ### Magic Mushroom Market Magic mushrooms and truffles are becoming increasingly popular for use in therapy, branding, and products/experiences. ### Demand for Unique and Daring Experiences Contemporary consumers seek out ways to satisfy their growing curiosity and are creating a demand for increasingly adventurous experiences. ### Legalization of Psychedelics As the world becomes more accepting of magic mushrooms and truffles, legal opportunities arise for research and exploration of their medicinal benefits. ## What the Psychedelic Expansion trend means for industry ### For Food and Beverage Food companies can offer unique and daring products that incorporate magic mushrooms and truffles, catering to the growing demand for adventurous experiences. ### For Wellness and Therapy The legalization of psychedelics opens up opportunities for research into medical applications for magic mushrooms and truffles in the field of mental health and wellness. ### For Entertainment and Media The portrayal of magic mushrooms and truffles in media, such as in The Goop Lab on Netflix, can bring awareness to their potential benefits and increase public interest. ## Workshop question How will your target consumer react to the legalization of this ingredient? ## Trend signals for Psychedelic Expansion Trend score 2.9 out of 10, from popularity 47%, activity 30%, freshness 9%. - Popularity: 47% - Activity: 30% - Freshness: 9% ## Examples of the Psychedelic Expansion trend 4 featured examples from Jun 24, 2019 to Oct 29, 2020. - [Legally Harvested Magic Mushrooms](https://www.trendhunter.com/trends/harvested-magic-mushrooms): Numinus Wellness Inc. Breaks Ground in Canada with This Harvest (Category: Business) Implication: The pharmaceutical industry can leverage psychedelic substances for the development of new therapies and treatments for mental health conditions. - [Three-Day Digital Psychedelics Conferences](https://www.trendhunter.com/trends/psychedelics-conference): Synthesis is a Retreat, Harnessing Legal Truffles (Category: Business) Implication: The psychedelics industry can capitalize on the growing demand for legal and medically supervised experiences by hosting digital conferences and exploring innovative applications… - [Tie-Dyed Mushroom Sandwiches](https://www.trendhunter.com/trends/magic-mushroom-melt): Quiznos Released the New Magic Mushroom Melt in Denver (Category: Marketing) Implication: Fast food chains can create buzz and interest around their menu offerings by introducing limited-time, adventurous menu items that cater to consumers' desire for experiential dini… - [Boundary-Pushing Wellness Shows](https://www.trendhunter.com/trends/the-goop-lab): The Goop Lab on Netflix Invites Viewers to Explore Ideas with Goop (Category: Pop Culture) Implication: Offering alternative medicine solutions can disrupt the traditional healthcare industry and provide new therapeutic options for consumers. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)