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# Psych Reframe
Designers are channeling difficult human emotions and the importance of acceptance.

By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Sep 11, 2020 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/psych-reframe

## Key Figures

- Trend score: 5.5/10
- Evidence articles: 5

## What is the Psych Reframe trend?

**Psych Reframe:** Contemporary designers are referring to problematic societal norms that are excusatory and harmful to people's perception of self. These concepts are realized through high-tech fashion or sculptural jewelry that seeks to directly or indirectly affect one's psychological state.

## The consumer insight behind the Psych Reframe trend

Contemporary consumers are increasingly coming to the awareness that traditional societal narratives and what is held as the "status quo" are harmful—if not directly to one's self then to others in the community and especially to people who are marginalized. Either motivated by a sense of guilt or by duty to make the world a better place, individuals are looking to remedy the situation by placing more focus on healing and acceptance, as well as by building safer spaces.

## At a Glance

- Evidence: 5 featured examples
- Articles from: Jul 30, 2018 to Sep 11, 2020
- Published: Sep 11, 2020
- Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration)
- Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation)

## Audience

- Gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Themes within the Psych Reframe trend

### Focus on Healing and Acceptance

Contemporary consumers are increasingly looking to remedy harmful societal norms by placing more focus on healing and acceptance, as well as by building safer spaces.

### AI Fashion and Wearables

Wearable technology and AI fashion continue to be innovative extensions of artificial intelligence technology with potential to streamline data collection and interpretation across various industries, including healthcare.

### Materiality to Feelings

Designers are increasingly exploring different states of mind and giving materiality to personal experiences and emotional turbulences.

## What the Psych Reframe trend means for industry

### For Fashion and Wearable Technology

Fashion trendsetters and wearable technology manufacturers can look to designing emotionally intelligent clothing, psychosocial adjustment jewelry lines and multi-sensory wearable rehabilitation technology.

### For Healthcare Industry

Healthcare professionals and rehabilitation clinics can explore the potential of wearable technology for stroke rehabilitation, physical therapy and monitoring patient's mental state.

### For Artificial Intelligence Industry

AI industry professionals and researchers can benefit from exploring the design and development of AI fashion and wearable technology care solutions for a range of applications.

## Workshop question

How might your brand build safer spaces for individuals?

## Trend signals for Psych Reframe

Trend score 5.5 out of 10, from popularity 79%, activity 77%, freshness 9%.

- Popularity: 79%
- Activity: 77%
- Freshness: 9%

## Examples of the Psych Reframe trend

5 featured examples from Jul 30, 2018 to Sep 11, 2020.

- [Psychosocial Adjustment Jewelry Lines](https://www.trendhunter.com/trends/societal-norms): Studio Ching-Hui Yang Seeks to Challenge Societal Norms (Category: Art & Design)
  Implication: Opportunity for designers to create inclusive fashion lines that challenge societal norms and promote acceptance.
- [Emotionally Intelligent Clothing](https://www.trendhunter.com/trends/ai-fashions): Beatrice Sangster-Bullers Dabbles in AI Fashion & Smart Clothing (Category: Eco)
  Implication: The fashion industry can integrate smart sensor technology and sustainable material innovations to create clothing that enhances emotional expression and connect with consumers on…
- [Mental State-Translating Fashion Collections](https://www.trendhunter.com/trends/explores-different-states): Violet Zhou Explores Different States of Mind (Category: Art & Design)
  Implication: Fashion designers can integrate wearable technology, new materials, and textile innovation to create clothes that reflect and respond to the wearer's emotional state.
- [Wearable Stroke Rehabilitation Technology](https://www.trendhunter.com/trends/stroke-rehabilitation-technology): Constructing Connectivity Releases a Multi-sensory Tool (Category: Tech)
  Implication: Disruptive innovation opportunities in developing wearable devices and tools for rehabilitation and therapy.
- [Psychologically Disruptive Masks](https://www.trendhunter.com/trends/masque): This 'Masque' Alters a Person's Perception of Themselves (Category: Art & Design)
  Implication: The advancements in AI technology could lead to future innovations in the creation of psychologically disruptive products and experiences.

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All articles: [Fashion](https://www.trendhunter.com/fashion)
