# Pseudo-Surgical The wellness wave has consumers seeking extreme methods of self-care. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published May 30, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/pseudosurgical ## Key Figures - Trend score: 4.1/10 - Evidence articles: 5 ## What is the Pseudo-Surgical trend? **Pseudo-Surgical:** The need for self-preservation is at an all-time high in the midst of the wellness wave. However, the maker culture movement puts consumers at odds in that they want professional-grade self care, yet they prefer to execute it themselves. Self-care products that are packaged and ritualized to mimic surgical or medical procedures satisfy these conflicting needs. ## At a Glance - Evidence: 5 featured examples - Articles from: Sep 3, 2015 to May 24, 2017 - Published: May 30, 2017 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Themes within the Pseudo-Surgical trend ### Professional-grade self care Consumers seek self-care products that mimic surgical or medical procedures for a more professional-grade experience. ### Interactive packaging Packaging with interactive features, such as injectable or capsule components, provide consumers with a more engaging and effective product experience. ### Connected healthcare devices Healthcare devices that can be connected to smartphones and other digital platforms expand the availability and convenience of healthcare services. ## What the Pseudo-Surgical trend means for industry ### For Beauty and Personal Care Innovative and interactive packaging design can greatly enhance the consumer experience and drive sales in the beauty and personal care industry. ### For Healthcare Connected healthcare devices offer the potential to expand access to healthcare services and improve patient outcomes. ### For Consumer Technology Developing technology that integrates with healthcare devices and services can improve the overall consumer experience and drive innovation in the consumer technology industry. ## Workshop question In what ways can your brand focus more on holistic benefits of your product or service to improve a consumer's life? ## Trend signals for Pseudo-Surgical Trend score 4.1 out of 10, from popularity 62%, activity 55%, freshness 8%. - Popularity: 62% - Activity: 55% - Freshness: 8% ## Examples of the Pseudo-Surgical trend 5 featured examples from Sep 3, 2015 to May 24, 2017. - [Interactive Face Mask Packaging](https://www.trendhunter.com/trends/capsule-mask): THE OOZOO's Power Capsule Mask is Activated with an Add-In (Category: Fashion) Implication: Incorporate interactive packaging and split ingredient capsules in the beauty and skincare industry to offer innovative and more effective products. - [Oral Dental Care Cameras](https://www.trendhunter.com/trends/oral-dental-care): The 'MTG' Dental Camera Lets Users Keep an Eye on Their Teeth (Category: Lifestyle) Implication: The 'MTG' Dental Camera disrupts traditional dental check-up practices by providing consumers with greater visibility and control over their oral health. - [Injectable Face Masks](https://www.trendhunter.com/trends/korean-face-mask): This Korean Face Mask from THE OOZOO Features a Syringe for a Serum Infusion (Category: Fashion) Implication: Cosmetic companies can explore the possibility of developing a range of injectable facial masks that cater to a wider range of requirements, such as anti-aging, radiance, and hydr… - [Scientific Skincare Vials](https://www.trendhunter.com/trends/skin-care-packaging): Hyalu's Skincare Packaging Resembles High-Tech Tools from a Laboratory (Category: Lifestyle) Implication: Opportunity for creating innovative skincare products that resemble laboratory tools to appeal to consumers looking for science-based solutions. - [Clinical Cosmetic Packaging](https://www.trendhunter.com/trends/medical-cosmetics): The Acnerose Medical Cosmetics Branding is Clean and Minimal (Category: Lifestyle) Implication: Incorporating minimalistic design elements in the healthcare packaging industry can create a clinical aesthetic and enhance product credibility. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)