# Pseudo Poultry Chicken wings get a healthy makeover with meat replacing ingredients. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published Jun 28, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/pseudo-poultry ## Key Figures - Trend score: 2.6/10 - Evidence articles: 4 ## What is the Pseudo Poultry trend? **Pseudo Poultry:** A deep-rooted favorite, chicken wings are a classic entree that’s being revisited by brands looking to offer a healthier alternative. As the growing number of halfway healthy consumers continue to seek better-for-you options without willing to compromise on flavor, we’re seeing creativity in meat alternatives such as cauliflower and seitan being amplified to replicate familiar comfort foods that deliver on texture as well as taste. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 27, 2017 - Published: Jun 28, 2017 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Themes within the Pseudo Poultry trend ### Meatless Alternatives Brands are using meat-like substitutes such as cauliflower, seitan, and soybeans to offer a healthier option to traditional comfort food meals. ### Vegan/Vegetarian Menu Items Restaurants and food brands are catering to vegans, vegetarians, and meat eaters alike by offering plant-based alternatives to classic meat-based dishes. ### Convenience and Portability Brands are offering frozen bags and resealable packaging for easy storage and convenience. ## What the Pseudo Poultry trend means for industry ### For Food and Beverage Food brands and restaurants can cater to a wider range of dietary preferences and restrictions by offering meatless and plant-based options. ### For Health and Wellness Consumers seeking healthier options without compromising on taste can benefit from the trend of meatless alternatives to classic comfort foods. ### For Packaging and Storage Brands can increase convenience and appeal to consumers by providing easy-to-store, portable packaging options. ## Workshop question How can you make your newest products or services seem less intimidating to the consumer who isn't fully ready for change? ## Trend signals for Pseudo Poultry Trend score 2.6 out of 10, from popularity 38%, activity 31%, freshness 8%. - Popularity: 38% - Activity: 31% - Freshness: 8% ## Examples of the Pseudo Poultry trend 4 featured examples from Jun 27, 2017. - [Meatless Barbecue Chicken Wings](https://www.trendhunter.com/trends/gardein): Gardein Offers Healthy Alternatives to Chicken Wings (Category: Lifestyle) Implication: Food manufacturers can capitalize on the demand for meatless alternatives by introducing innovative products like meatless barbecue chicken wings. - [Buffalo Cauliflower Wings](https://www.trendhunter.com/trends/buffalo-cauliflower): Electric Mud BBQ Offers an Alternative to Chicken Wings (Category: Lifestyle) Implication: Restaurants can explore new opportunities by expanding their menu to include innovative vegetarian options. - [Vegan Korean Barbecue Chicken](https://www.trendhunter.com/trends/simply-balanced): Target's Simply Balanced Brand Offers Meatless Barbecue Chicken (Category: Lifestyle) Implication: The meatless Korean Barbecue Chicken by Target's Simply Balanced brand taps into the growing plant-based food industry, creating opportunities for new product development and mark… - [Seitan Chicken Wing Alternatives](https://www.trendhunter.com/trends/the-chicago-diner): The Chicago Diner Offers a Variety of Vegan and Vegetarian Dishes (Category: Lifestyle) Implication: Companies that specialize in plant-based meat alternatives are positioned for growth as the demand for vegan and vegetarian products continues to increase. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)