# Prudent Portage The rise in eco-centric camping signifies a shift from predetermined travel. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Feb 24, 2014 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/prudent-portage ## Key Figures - Trend score: 5.4/10 - Evidence articles: 6 ## What is the Prudent Portage trend? **Prudent Portage:** It's no secret that the green economy is gaining momentum at an accelerated rate, which is popularizing activities like waste-less camping with older generations. Familiar with camping as a nostalgic activity, Boomers are adopting eco camping as a way to connect with memories while also having an adventure in their twilight years. ## At a Glance - Evidence: 6 featured examples - Articles from: Mar 26, 2013 to Jan 18, 2014 - Published: Feb 24, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Top markets: North America ## Themes within the Prudent Portage trend ### Eco-centric camping The rise in eco-centric camping signifies a shift from predetermined travel that provides an opportunity for businesses to develop sustainable and eco-friendly camping gear and equipment. ### Electricity-free appliances The demand for electricity-free appliances like the Nomad Espresso Machine provides an opportunity for businesses to create disruptive innovations in the electric appliance industry by reducing power consumption and offering eco-friendly and sustainable alternatives. ### Portable sustainable energy sources The popularity of portable energy systems like the Portable Wind Solar System signifies a shift toward sustainable energy options for off-the-grid living, creating an opportunity for innovative businesses to create more efficient, lightweight, and low-cost portable energy devices. ## What the Prudent Portage trend means for industry ### For Camping gear and equipment The rise in eco-centric camping provides an opportunity for businesses in the camping gear and equipment industry to design, manufacture and sell eco-friendly and sustainable camping gear and equipment. ### For Electric appliance manufacturing The demand for electricity-free appliances like the Nomad Espresso Machine creates an opportunity for businesses in the electric appliance manufacturing industry to create disruptive innovations that reduce power consumption and offer eco-friendly and sustainable alternatives to traditional appliances. ### For Sustainable energy and power The popularity of sustainable energy sources like the Portable Wind Solar System indicates a need for businesses in the sustainable energy and power industry to create innovative and efficient portable energy systems that are lightweight, affordable, and can operate off-the-grid. ## Trend signals for Prudent Portage Trend score 5.4 out of 10, from popularity 83%, activity 72%, freshness 8%. - Popularity: 83% - Activity: 72% - Freshness: 8% ## Examples of the Prudent Portage trend 6 featured examples from Mar 26, 2013 to Jan 18, 2014. - [Unfoldable Car-Roof Tents](https://www.trendhunter.com/trends/rooftop-tent): The Roof-Top Tent Can Fit on Any Vehicle Roof Type (Category: Lifestyle) Implication: Opportunity for disruptive innovation: Develop innovative camping and outdoor gear to enhance the overall outdoor recreation experience. - [Versatile Camping Trailers](https://www.trendhunter.com/trends/campa-usa-all-terrain-trailer): The Campa USA All Terrain Trailer Has Everything for Outdoor Getaways (Category: Lifestyle) Implication: The outdoor adventure industry can leverage the versatile camping trailer trend to create innovative products and experiences. - [Mobile Eco Generators](https://www.trendhunter.com/trends/portable-wind-solar): The Portable Wind Solar System Harnesses the Sun and Breeze Anywhere (Category: Eco) Implication: Companies in the renewable energy industry can explore hybrid renewable energy solutions that combine wind and solar power and can be made more portable for convenient use in remo… - [Accordion Eco Illuminators](https://www.trendhunter.com/trends/sunshine-lamp): The Sunshine Lamp Soaks Up Solar Rays for a Cheap and Easy Light Source (Category: Eco) Implication: The renewable energy industry can explore opportunities in developing solar-powered lighting systems to provide affordable and eco-friendly lighting solutions. - [Electricity-Free Espresso Brewers](https://www.trendhunter.com/trends/nomad-espresso-machine): The Nomad Espresso Machine Makes Premium Brews by Hand (Category: Eco) Implication: The food and beverage industry can capitalize on the trend of energyless and manual coffee makers by investing in research to develop environmentally friendly and efficient brewin… - [Sustainable Clean-Burning Logs](https://www.trendhunter.com/trends/cleanflame-fire-logs): CleanFlame Fire Logs Are Crafted from 100% Recycled Materials (Category: Eco) Implication: Disruptive innovation opportunity: Develop sustainable fire fuel products specifically for camping and outdoor activities to cater to the growing demand for eco-friendly options. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)