# Provocative Diversity Adult entertainment brands adapt to be more positive and accessible. By [Riley von Niessen](https://www.trendhunter.com/rileyvonn), Managing Editor | Published Nov 1, 2016 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/provocative-diversity ## Key Figures - Trend score: 6.0/10 - Evidence articles: 3 ## What is the Provocative Diversity trend? **Provocative Diversity:** With younger generations being more open and discussions revolving around sexuality growing, adult entertainment brands are approaching promotions in a new way. Looking to expand its reach, Pornhub and other adult entertainment brands have implemented VR technology to make its experiences more realistic. In addition, its name has been associated with fashion shows and interactive games for couples -- helping to broaden how consumers see the brand and expand its reach organically. ## At a Glance - Evidence: 3 featured examples - Articles from: Jul 11 to Oct 10, 2016 - Published: Nov 1, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Examples of the Provocative Diversity trend 3 featured examples from Jul 11 to Oct 10, 2016. - [Adult-Branded Apparel](https://www.trendhunter.com/trends/shayne-oliver): Shayne Oliver's 'Hood By Air Worked' in Partnership with 'PornHub' for NYFW (Category: Fashion) Implication: Collaborations between fashion brands and adult entertainment companies could become more common, presenting opportunities for designers and brands to push the envelope and appeal… - [Adult VR Festivals](https://www.trendhunter.com/trends/virtual-reality-festival): A Virtual Reality Festival in Japan Simulated a Series of Sensual Experiences (Category: Naughty) Implication: The adult virtual reality festival showcases the potential for creating immersive and sensual experiences using virtual reality technology. - [Lubricant-Promoting Slides](https://www.trendhunter.com/trends/lube-slide): Pornhub Created the 'World's Biggest Lube Slide' to Showoff Its Product (Category: Naughty) Implication: Exploring innovative ways to promote adult entertainment products and services. **Workshop question:** How can your brand make use of VR and AR to enhance consumer engagement and reach? ## Themes within the Provocative Diversity trend ### Virtual Reality Porn The adult industry is turning to VR technology to make experiences more realistic and attract younger consumers. ### Interactive Adult Games Pornhub and other adult entertainment brands are creating interactive games that combine health and fitness with sensual experiences. ### Non-traditional Brand Partnerships Eccentric fashion brands like Hood By Air are partnering with adult entertainment companies to expand reach and appeal to younger audiences. ## What the Provocative Diversity trend means for industry ### For Virtual Reality Technology The growing popularity of VR technology is creating disruptive innovation opportunities for the adult entertainment industry. ### For Gaming & Health & Fitness Industries The integration of sensual experiences into interactive games presents disruptive innovation opportunities for the gaming and health and fitness industries. ### For Fashion Industry Non-traditional brand partnerships with adult entertainment companies presents disruptive innovation opportunities for the fashion industry to expand reach and appeal to younger audiences. ## Trend signals for Provocative Diversity Trend score 6.0 out of 10, from popularity 86%, activity 86%, freshness 8%. - Popularity: 86% - Activity: 86% - Freshness: 8% ## Recent trend clusters - [Persistent Context](https://www.trendhunter.com/protrends/persistent-ai-systems) (Tech) - [Pastry Echoes](https://www.trendhunter.com/protrends/holiday-treat-flavors) (Lifestyle) - [Rebuilt Nutrition](https://www.trendhunter.com/protrends/protein-supply-expansion) (Lifestyle) - [Play Modularity](https://www.trendhunter.com/protrends/portable-gaming-setups) (Tech) ## Trending in Marketing - [Korean-Inspired Convenience Menus](https://www.trendhunter.com/trends/korean-inspired-convenience-menus) - [Remarkably Comfortable Canadian Sleepwear](https://www.trendhunter.com/trends/sleep-the-label) - [Cheeky Mobile Billboards](https://www.trendhunter.com/trends/cheeky-mobile-billboards) - [Caviar-Inspired Collagen Eye Cream](https://www.trendhunter.com/trends/collagen-eye-cream) All articles: [Marketing](https://www.trendhunter.com/marketing)