# Protein Portioning Protein bars are released in miniature formats. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 27, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/protein-portioning ## Key Figures - Trend score: 4.7/10 - Evidence articles: 4 ## What is the Protein Portioning trend? **Protein Portioning:** While for most, eating a protein bar is considered portioning in itself, brands are taking that a step further by offering miniature versions of their protein offerings. The items are more kid-friendly and allow consumers to better control their intake of these nutritious but often calorie and sugar-dense products. ## The consumer insight behind the Protein Portioning trend Consumers opt-in for nutrient-rich products that are convenient to take traveling or on-the-go. In this space, individuals have different thresholds, whether arbitrarily set or biologically necessitated, of nutrient intake. As portion control is important for many who are placing emphasis on their health, individuals tend to prioritize smaller, more compact offerings in order to minimize things like unnecessary calorie or sugar intake. ## At a Glance - Evidence: 4 featured examples - Articles from: Oct 21, 2017 to Nov 15, 2018 - Published: Nov 27, 2018 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Protein Portioning trend ### Miniature Offerings Brands are offering miniature sizes of protein bars and other products as a means of portion control, and this is a current trend driven by consumer demand. ### Portion Control Consumers are placing an emphasis on portion control, particularly when it comes to health and wellness products, and this trend is influencing the protein bar market. ### Decadent but Nutritious Top food and beverage companies are looking to strike a balance between healthy ingredients and decadent flavors to appeal to consumers' cravings for indulgence without sacrificing nutritional value. ## What the Protein Portioning trend means for industry ### For Health and Wellness Products The trend of portion control is particularly relevant to health and wellness products, and businesses in this field can explore smaller sizes of their offerings to cater to individual nutrient needs. ### For Food and Beverage For food and beverage companies, creating products that combine indulgent flavors with healthy ingredients is an opportunity to appeal to consumers who are looking to elevate their snacking game without sacrificing nutritional benefits. ### For Holiday Products Holiday-themed products, such as advent calendars, offer businesses an opportunity to capitalize on the season while catering to health-conscious consumers, expanding their offerings beyond traditional indulgences without compromising holiday cheer. ## Workshop question Conceptualize a smaller or simpler form of your product or service. ## Trend signals for Protein Portioning Trend score 4.7 out of 10, from popularity 71%, activity 62%, freshness 8%. - Popularity: 71% - Activity: 62% - Freshness: 8% ## Examples of the Protein Portioning trend 4 featured examples from Oct 21, 2017 to Nov 15, 2018. - [High-Protein Dessert Snacks](https://www.trendhunter.com/trends/protein-cakes): The thinkThin Protein Cakes are Low in Sugar and Packed with Protein (Category: Lifestyle) Implication: The high-protein and alternative diet trends point to an increased demand for health food products like the thinkThin Protein Cakes. - [Protein Bar Christmas Countdowns](https://www.trendhunter.com/trends/myproteins-advent-calendar): MyProtein's Advent Calendar Contains 24 Mystery Protein Bars (Category: Lifestyle) Implication: The health and wellness industry has the opportunity to capitalize on the trend of health-focused advent calendars, offering varied products in their calendars for different segme… - [Mini-Size Snack Bars](https://www.trendhunter.com/trends/kind-minis): 'KIND Minis' are Portion-Controlled Snacks with 100 Calories or Less (Category: Lifestyle) Implication: The snack bar industry can take note of KIND Minis and explore creating their own portion-controlled and indulgent snack bars. - [Protein-Packed Advent Calendars](https://www.trendhunter.com/trends/protein-advent-calendar): BoostBox's Festive Fitness Calendar Shares Protein Products Daily (Category: Lifestyle) Implication: Food and beverage companies can capitalize on the trend by offering a variety of protein-packed advent calendars, providing consumers with a healthy and festive option. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)