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# Embellished Carnivore
Eateries add excessive ingredients to classic protein options for enticement.

By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published May 26, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/protein-embellishment

## Key Figures

- Trend score: 2.0/10
- Evidence articles: 7

## What is the Embellished Carnivore trend?

**Embellished Carnivore:** While protein sources continue to be a classic ingredient in fast food burgers and sandwiches, the onslaught of similar creations can make protein consumption mundane. Seeking diversity, consumers are turning to revamped protein recipes that feature exotic ingredients and customized enhancements to satiate a desire for both taste and visual allure. The excessive pairing of poultry with other indulgent elements reflects a shift in classic home-cooked goods toward more exotic, and less traditional sources of consumption.

## At a Glance

- Evidence: 7 featured examples
- Articles from: Feb 3 to May 24, 2014
- Published: May 26, 2014
- Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection)
- Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Themes within the Embellished Carnivore trend

### Exotic Ingredients and Customized Enhancements

Consumers are turning to revamped protein recipes that feature exotic ingredients and customized enhancements to satiate a desire for both taste and visual allure.

### Nostalgic/Pop Culture Burgers

Food creators are capitalizing on nostalgic feelings by creating burgers that reference popular characters and celebrities.

### Food Hybridization

The food industry is giving rise to new hybrids of burgers by combining traditional burgers with other foods like nachos and glazed donuts.

## What the Embellished Carnivore trend means for industry

### For Food and Beverage

The food and beverage industry can innovate by developing exotic ingredients and customized enhancements that create unique flavours in protein recipes.

### For Entertainment

The entertainment industry can leverage nostalgic and pop culture references to create brand affinity among consumers.

### For Fast Food

The fast food industry can continue to disrupt the market by developing new hybridized burgers that incorporate unusual ingredients like donuts and nachos for a unique taste experience.

## Trend signals for Embellished Carnivore

Trend score 2.0 out of 10, from popularity 28%, activity 25%, freshness 8%.

- Popularity: 28%
- Activity: 25%
- Freshness: 8%

## Examples of the Embellished Carnivore trend

7 featured examples from Feb 3 to May 24, 2014.

- [Gamified Character Burgers](https://www.trendhunter.com/trends/koopa-troopa): This Video Game-Themed Bacon Burger is Shaped Like a Koopa Troopa (Category: Tech)
  Implication: The fast food industry can continue to innovate in terms of food design and marketing to appeal to younger demographics.
- [Alphabetical All-Encompassing Burgers](https://www.trendhunter.com/trends/alphabetical-sandwich): The Alphabetical Sandwich Provides Flavor from A to Z (Category: Lifestyle)
  Implication: Disruptive innovation opportunity: Developing unique culinary experiences, new burger concepts, and unconventional ingredient combinations to cater to evolving consumer tastes.
- [Asian Dessert Burgers](https://www.trendhunter.com/trends/lotteria-chocolate-burger): The Lotteria Chocolate Chicken Burger is the Ideal Valentine's Day Meal (Category: World)
  Implication: Fast food restaurants and chains can leverage unusual menu items as a way to differentiate themselves from their competitors and attract customers looking for new experiences.
- [Glazed Donut Double Cheeseburgers](https://www.trendhunter.com/trends/krispy-kreme-burger): You Can Now Get a Krispy Kreme Burger With Multiple Patties (Category: Lifestyle)
  Implication: Potential for fast food chains to introduce outlandish menu items to drive customer curiosity and excitement.
- [Iconic Actress Burgers](https://www.trendhunter.com/trends/actress-marilyn-monroe): The Melon Monroe Burger Celebrates Actress Marilyn Monroe (Category: Lifestyle)
  Implication: Disruption opportunity for food and beverage businesses to captivate customers with unique and flavorful creations that stand out in a competitive market.
- [Deep-Fried Cheese Patties](https://www.trendhunter.com/trends/paneer-patty): KFC India Released a Deep-Fried Paneer Patty (Category: Lifestyle)
  Implication: Fast food chains have the opportunity to expand their vegetarian menu options and cater to the growing demand for meat-free alternatives.
- [Nacho Burger Hybrids](https://www.trendhunter.com/trends/nacho-burgers): Experience the Sensationably Mouth-Watering Doritos Breaded Burger (Category: Lifestyle)
  Implication: Restaurants and food manufacturers can experiment with creating and marketing nacho-inspired burger dishes.

## Recent trend clusters

- [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle)
- [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle)
- [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle)
- [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle)

## Trending in Lifestyle

- [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing)
- [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors)
- [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking)
- [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series)

All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)
