# Protein Caffeine Consumers get protein from their morning pick-me-ups. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 9, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/protein-caffiene ## Key Figures - Trend score: 3.1/10 - Evidence articles: 4 ## What is the Protein Caffeine trend? **Protein Caffeine:** The infusion of protein into caffeinated products allows for health-conscious consumers to kill two birds with one stone as they begin their day. These products cater to the "halfway healthy" consumer concerned with combining convenience and nutrition in their daily health-related rituals. ## At a Glance - Evidence: 4 featured examples - Articles from: Sep 10, 2017 to May 9, 2018 - Published: May 9, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Protein Caffeine trend ### Protein-Infused Beverages Combining convenience and nutrition becomes a rising trend in the food and drink industry. ### Caffeine and Protein Products Caffeine and protein-infused products satisfy the desire for a convenient and energy-boosting meal replacements. ### Collagen-Infused Drink Products The integration of neutral collagen protein into ready-to-go beverages caters to the growing wellness industry. ## What the Protein Caffeine trend means for industry ### For Food and Beverage Companies can target consumer demands for on-the-go convenience with functional protein-caffeine infused products that provide immediate energy and sustained fullness. ### For Fitness and Wellness Nutritious products with collagen, protein, and caffeine can be marketed to audiences looking for organic and healthy supplements to their daily routine. ### For Sustainable Packaging Innovation opportunities exist for developing minimal packaging designs for single-serve, recyclable products like coffee pods and pre-made beverages. ## Workshop question How could your brand prioritize convenience alongside quality? ## Trend signals for Protein Caffeine Trend score 3.1 out of 10, from popularity 49%, activity 37%, freshness 8%. - Popularity: 49% - Activity: 37% - Freshness: 8% ## Examples of the Protein Caffeine trend 4 featured examples from Sep 10, 2017 to May 9, 2018. - [Buttered Cold Brew Beverages](https://www.trendhunter.com/trends/bulletproof-coffee-to-go): The Bulletproof Coffee to Go is Now Available in RTD Cartons (Category: Lifestyle) Implication: The pre-made cold brew trend opens up new opportunities for the beverage industry to expand its offerings and cater to consumer demand for convenient, healthy, and functional read… - [Protein-Rich Coffee Drinks](https://www.trendhunter.com/trends/silmcafe): SilmFast's SlimCafe is an On-the-Go Coffee Beverage with No Added Sugar (Category: Lifestyle) Implication: The beverage industry can explore protein-rich coffee drinks like SlimFast's SlimCafé to cater to health-conscious consumers seeking better-for-you alternatives. - [Caffeine-Infused Meal Supplements](https://www.trendhunter.com/trends/huel-meal-replacement): The Coffee-Flavored Huel Meal Replacement Offers a Pick-Me-Up (Category: Lifestyle) Implication: Brands in the supplement industry can innovate by offering delicious and nutritious meal replacements that cater to different dietary needs and lifestyles. - [Collagen-Infused Protein Coffees](https://www.trendhunter.com/trends/cupo-protein-coffee-infusion): CUP-O Protein Coffee Infusion Delivers Collagen Protein in Pods (Category: Lifestyle) Implication: Health and wellness brands can capitalize on the demand for functional beverages that offer additional benefits like collagen. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)