# Protective SPF Sunscreens are adapted with ingredients that also offer protection from blue light. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 8, 2022 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/protective-spf ## Key Figures - Trend score: 3.8/10 - Evidence articles: 4 ## What is the Protective SPF trend? **Protective SPF:** It's been shown that blue light, which emits from screens, can have an impact on the health of consumers' skin. Now, SPF products that protect users from UV radiation are also incorporating ingredients that tackle blue light exposure. ## The consumer insight behind the Protective SPF trend Consumers' digital habits now encompass professional, social and recreational spheres. This shift over the past few years has had a number of unintended consequences on consumers' lifestyles that range from physical to mental. While the move to virtual is unlikely to change in the next several years, more consumers will turn to brands that help them counter some of the negative affects of constantly being online. ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 30 to Sep 30, 2021 - Published: Jan 8, 2022 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Protective SPF trend ### Blue light protection SPF products are now incorporating ingredients that protect users from blue light exposure, as consumers’ digital habits encompass professional, social and recreational spheres. ### Skin-caring sunscreen formulas Sunscreen formulas with skin-caring ingredients like proteins, blue sea kale, hemp seed, Vitamin C-rich moringa and raspberry seed oil are rising to prominence as consumers seek to counter some of the negative effects of constantly being online. ### Broad-spectrum protection with added benefits Multimodal sunscreen products that address multiple concerns, such as hyperpigmentation, dark spots, fine lines, heat-induced freckles, while delivering essential UV protection, are becoming increasingly popular. ## What the Protective SPF trend means for industry ### For Beauty and Personal Care The personal care industry is being disrupted by the growing need for multifunctional skincare products that offer broad-spectrum protection with added benefits, such as skin-caring ingredients, blue light and pollution protection. ### For Technology As consumers' digital habits increasingly encompass all spheres of life, the technology industry has an opportunity to develop more blue light protection tools to help consumers mitigate negative health impacts. ### For Eco-friendly Products Sustainable and eco-friendly sunscreen products that feature upcycled ingredients, low zinc levels, reef-safe formulations, and that are free from alcohol, fragrances, gluten and soy are becoming a game-changer in the beauty industry. ## Workshop question How is your brand accommodating customers' lifestyles? ## Trend signals for Protective SPF Trend score 3.8 out of 10, from popularity 58%, activity 46%, freshness 11%. - Popularity: 58% - Activity: 46% - Freshness: 11% ## Examples of the Protective SPF trend 4 featured examples from Jul 30 to Sep 30, 2021. - [Tinted Sunscreen Cosmetics](https://www.trendhunter.com/trends/sunnydays-spf-30): Tower 28's SunnyDays SPF 30 is a Two-in-One Mineral Sunscreen (Category: Fashion) Implication: Cosmetic companies can take advantage of the trend towards tinted mineral sunscreens and develop products that cater to eco-conscious consumers in order to stand out in an increas… - [Upcycled Superfruit Sunscreens](https://www.trendhunter.com/trends/plumscreen): Le Prunier Plumscreen is Made with Antioxidant-Rich Upcycled Plums (Category: Eco) Implication: This industry can leverage plumscreen technology to create sustainable and effective beauty products with upcycled ingredients and skin protection. - [Glow-Boosting Cooling Sunscreens](https://www.trendhunter.com/trends/multimodal-defender-broad-spectrum-spf30): The Multimodal Defender Broad Spectrum SPF30 is Brightening (Category: Fashion) Implication: This industry can incorporate the trend of manufacturing cooling sunscreens with skincare benefits and multimodal products for multiple skin concerns. - [Algae-Infused Sunscreen Serums](https://www.trendhunter.com/trends/mara-algae-zinc-sea-kale-sunscreen-serum): The Mara Algae + Zinc Sea Kale Sunscreen Serum Features Sea Kale (Category: Fashion) Implication: Opportunity to expand product offerings to include skin-caring sunscreens that effectively protect against environmental damage. ## Recent trend clusters - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) - [Scent Rituals](https://www.trendhunter.com/protrends/scent-rituals) (Fashion) ## Trending in Fashion - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Futuristic Lifestyle Sneakers](https://www.trendhunter.com/trends/new-balance-983) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Fashion](https://www.trendhunter.com/fashion)