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Protective Skincare

Consumers adopt cosmetics that have sun protection included

Implications - As consumers look to expand their skincare regimen, many are turning to hybridized products infused with ingredients that protect the skin from sun damage. A matter of convenience in addition to providing skin with adequate, well-rounded care, such products elevate sun protection to having a place in one's daily routine rather than only when one plans to be in direct sunlight for long periods of time. This shift speaks to self-care as a modern lifestyle choice and relates to growing concerns around exposure to environmental hazards.
Workshop Question - How can your brand focus more directly on consumers' desire for self-care and protection from external factors?
3.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 44 Examples:
130,834 Total Clicks
Date Range:
Jan 16 — Jul 17
Trending:
Average
Consumer Insight Topics:

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