# Protective Primer Sunscreens double as primers for smoother makeup application. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jun 23, 2021 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/protective-primer ## Key Figures - Trend score: 2.9/10 - Evidence articles: 4 ## What is the Protective Primer trend? **Protective Primer:** Sunscreen formulas have evolved significantly in recent years as demand in this space grows, and now brands are creating SPF with formulas that double as makeup primers. These products protect consumers while helping to shorten their makeup or skincare routines. ## The consumer insight behind the Protective Primer trend Consumers' love for skincare has brought some them some minor issues, including having longer morning and nighttime routines. Thus, effective but convenient multi-benefit products are popular among those who would like to achieve skincare's benefits, without spending too much time on it. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 25, 2019 to Jun 11, 2021 - Published: Jun 23, 2021 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Protective Primer trend ### Multi-benefit Sunscreens Consumers' love for skincare has brought some them some minor issues, including having longer morning and nighttime routines. Thus, effective but convenient multi-benefit products are popular among those who would like to achieve skincare's benefits, without spending too much time on it. ### Skin-Caring Sunscreens The sun protection industry is expanding to include skin-caring ingredients that suit different skin types. Brands are producing sunscreens that are not only protective but also hydrating, mattifying, and dewy with skin-beautifying properties. ### Natural and Proven Ingredients Brands are using naturally-derived and clinically-proven ingredients to create sunscreens that assure consumers of products with natural sun protectants, boosting hydration, probiotics, and improving skin barrier strength. ## What the Protective Primer trend means for industry ### For Cosmetics and Beauty Industry Beauty brands can innovate by introducing multi-benefit sunscreens that cater to customers' skin care and makeup needs. ### For Healthcare Industry Healthcare professionals can research and develop skin-caring and the most effective natural sun protectants with clinically-proven ingredients. ### For Technology Industry Technology companies can research and develop screens that emit less blue light and brands can offer consumers an added layer of protection by producing sunscreens with blue light-blocking properties. ## Workshop question How is your brand prioritizing convenience for its customers? ## Trend signals for Protective Primer Trend score 2.9 out of 10, from popularity 38%, activity 40%, freshness 10%. - Popularity: 38% - Activity: 40% - Freshness: 10% ## Examples of the Protective Primer trend 4 featured examples from Jun 25, 2019 to Jun 11, 2021. - [Hybrid Sunscreen Primers](https://www.trendhunter.com/trends/selfie-shield): beauty blender Launched the Selfie Shield Sunscreen for All Skin Types (Category: Fashion) Implication: The cosmetics industry can tap into the rising trend of sunscreen makeup primers for a wider consumer base and increased revenue. - [Milky Primer Sunscreens](https://www.trendhunter.com/trends/primer-sunscreen): Beekman 1802 Boasts Cruelty-Free and Clinically-proven Products (Category: Fashion) Implication: Milk-based ingredients and two-in-one products offer opportunities for innovation in the cosmetics industry. - [Skin-Caring Sunscreens](https://www.trendhunter.com/trends/tube-sunscreen): Ultra Violette's Tube Sunscreens are Hydrating and Mattifying (Category: Fashion) Implication: Advancing the sun care industry with innovative and convenient products. - [Illuminating SPF Primers](https://www.trendhunter.com/trends/spf-primer): Supergoop!'s Glowscreen is Protective and Skin-Perfecting (Category: Fashion) Implication: The skincare industry can leverage the demand for SPF primers with added skincare benefits, by developing and marketing innovative products that combine sun protection, makeup-gri… ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)