# Hyper-Protective Packaging Brands create packages that over-protect products to enhance prestige. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Nov 13, 2014 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/protective-packaging ## Key Figures - Trend score: 4.1/10 - Evidence articles: 7 ## What is the Hyper-Protective Packaging trend? **Hyper-Protective Packaging:** While the eco movement continues, some brands are going in the opposite by creating elaborate packaging that protects a product. This branding approach creates a sense of prestige for consumers who interpret the product in question as coveted while also creating a gift-like appearance that requires unwrapping. ## At a Glance - Evidence: 7 featured examples - Articles from: Jul 12 to Nov 13, 2014 - Published: Nov 13, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Hyper-Protective Packaging trend ### Luxury Packaging Brands are over-protecting the products for creating a sense of exclusivity. ### Multipurpose Packaging Functional packaging that can later be utilized in different ways. ### Creative Labeling Packaging design emphasizing uniqueness and quality of the product. ## What the Hyper-Protective Packaging trend means for industry ### For Beauty and Fashion Innovative packaging for beauty products with added value. ### For Food and Beverage Innovators can focus on creating smart, multi-purpose, and luxurious packaging for high-end food and beverage items. ### For Home Decor Packaging that can be upcycled to decorate or as a piece of furniture. ## Trend signals for Hyper-Protective Packaging Trend score 4.1 out of 10, from popularity 62%, activity 54%, freshness 8%. - Popularity: 62% - Activity: 54% - Freshness: 8% ## Examples of the Hyper-Protective Packaging trend 7 featured examples from Jul 12 to Nov 13, 2014. - [UV-Protected Oil Bottles](https://www.trendhunter.com/trends/olive-oil-bottle-design): This Olive Oil Bottle Design Keeps Contents as Fresh as Possible (Category: Lifestyle) Implication: UV-protected bottles can be a game-changer for a wide range of food and beverage products that require protection from light and other external factors. - [$300 Designer Lipsticks](https://www.trendhunter.com/trends/rouge-lipstick): Givenchy's Le Rouge Lipstick is a Luxurious Limited Edition (Category: Luxury) Implication: The beauty industry will continue to innovate and create new and exciting products to meet the growing demand for high-end and limited edition beauty products. - [Accordion Bottle Boxes](https://www.trendhunter.com/trends/quartz-champagne-packaging): Quartz Champagne Packaging Complements the Elaborate Flavors Within (Category: Lifestyle) Implication: Disruptive innovation opportunity: Introduce innovative packaging solutions in the beverage industry that elevate the perception and experience of the product. - [Rustic Syrup Packaging](https://www.trendhunter.com/trends/34-oz-tonic): 3/4 Oz. Tonic Maison's Syrup Shows Off Its Raw, Natural Side (Category: Lifestyle) Implication: The food and beverage industry can utilize natural ingredients and rustic packaging to stand out in the market and cater to health-conscious and eco-conscious consumers. - [Multipurpose Oil Packaging](https://www.trendhunter.com/trends/oil-bottle-packaging): This Oil Bottle Packaging Transforms into a Light Fixture (Category: Lifestyle) Implication: Brands in the CPG industry can explore innovative packaging designs that have secondary utility to enhance consumer engagement. - [Botanical Juice Bottles](https://www.trendhunter.com/trends/apple-juice-bottle): Epleslang’s Apple Juice Bottle Design is Wrapped Up in Vines (Category: Lifestyle) Implication: Opportunities to explore unique and visually striking packaging designs for beverages. - [Celebratory Rum Sets](https://www.trendhunter.com/trends/bundaberg-rum): The 125th Anniversary Bundaberg Rum Set Comes with Two Drinking Glasses (Category: Lifestyle) Implication: Alcohol brands can leverage limited edition gift sets and premium packaging to create unique experiences for consumers and increase brand loyalty. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)