# Protective Misting Facial mists now offer active, anti-aging ingredients. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Sep 23, 2021 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/protective-misting ## Key Figures - Trend score: 3.8/10 - Evidence articles: 9 ## What is the Protective Misting trend? **Protective Misting:** While face mists were once primarily used just to refresh the skin or makeup, they're now functioning as anti-aging skincare products. Now, brands are offering face mists with powerful active ingredient that reduce the signs of aging, and help prevent them. ## The consumer insight behind the Protective Misting trend For consumers who prefer keeping it simple, skincare has become highly complicated. With the many products, ingredients and steps now available to them, some consumers are turning to brands that ease the process of skincare and make it quick and convenient, rather than emphasizing multiple steps. ## At a Glance - Evidence: 9 featured examples - Articles from: May 29, 2020 to May 23, 2023 - Published: Sep 23, 2021 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Protective Misting trend ### Anti-Aging Skincare Products Facial mists are now functioning as anti-aging skincare products, offering powerful active ingredients that reduce the signs of aging. ### Hydrating and Protecting Mists Facial and sunscreen mists are being formulated to offer protection from digital aging, blue light, sun damage and premature aging. ### Vegan and Herbal Mists Mists are being formulated to cater to a vegan customer base, with the use of herbal ingredients like Green Tea extract, lotus, gardenia and white waterlily. ## What the Protective Misting trend means for industry ### For Beauty and Personal Care Opportunities include developing new skincare formulations with powerful active ingredients and catering to the vegan customer base with herbal ingredients. ### For Technology and Personal Devices Opportunities include developing products that combat 'digital aging', reduce exposure to blue light and protect the skin from the harmful effects of the devices individuals use in their work and everyday life. ### For Celebrity Endorsed Products Opportunities include launching new beauty and skincare products endorsed by celebrities to grow brand awareness and loyalty of young and tech-savvy audiences. ## Workshop question How is your brand prioritizing convenience for its customers? ## Trend signals for Protective Misting Trend score 3.8 out of 10, from popularity 55%, activity 44%, freshness 16%. - Popularity: 55% - Activity: 44% - Freshness: 16% ## Examples of the Protective Misting trend 9 featured examples from May 29, 2020 to May 23, 2023. - [Protective Moisturizing Mists](https://www.trendhunter.com/trends/moisturizing-mists): Indeed Labs' Hydraluron + Moisture Mist Combats "Digital Aging" (Category: Fashion) Implication: The skincare industry can capitalize on the trend of protective moisturizing mists and develop innovative products. - [Green Tea-Infused Sunscreens](https://www.trendhunter.com/trends/hawaiian-tropic-antioxidant-sunscreen-mist): The Hawaiian Tropic AntiOxidant+ Sunscreen Mist is Great for Summer (Category: Fashion) Implication: Skincare brands can explore the opportunity of developing more sunscreen mists infused with ingredients such as green tea for added benefits. - [Blue Light-Absorbing Facial Mists](https://www.trendhunter.com/trends/blue-light-mists): e.l.f. Cosmetics’ an Innovative and Affordable Blue Light Mist (Category: Fashion) Implication: Innovative and affordable blue light-absorbing facial mists, lotions, and other skincare products for people who spend most of their time on electronic devices. - [Celebrity-Launched Beauty Mists](https://www.trendhunter.com/trends/ultrafine-mist): Rare Beauty by Selena Gomez Boasts an Ultra-Fine Mist (Category: Fashion) Implication: The rise of Rare Beauty and similar celebrity-endorsed products creates an opportunity for innovative partnerships and collaborations between brands and high-profile figures in th… - [Botanical Facial Mists](https://www.trendhunter.com/trends/botanical-facial-mist): FABLERUNE’s Neroli & Frankincense Facial Mis Contains Five Key Ingredients (Category: Fashion) Implication: Companies specializing in natural and organic beauty products can innovate their botanical-formulated skin care lines that are both effective and eco-friendly. - [Hyaluronic-Infused Mists](https://www.trendhunter.com/trends/phyto-corrective-essence-mist): SkinCeuticals Debuted the New Phyto Corrective Essence Mist (Category: Fashion) Implication: The beauty and cosmetics industry can benefit from the trend of touchless products and hyaluronic-infused mists, by developing innovative products based on these trends. - [CBD-Infused Anti-Aging Mists](https://www.trendhunter.com/trends/rya-organics): Rya Organics Launched a Facial Mist That Prevents Premature Aging (Category: Fashion) Implication: Can benefit from creating new CBD-infused skincare products with anti-aging and acne-fighting benefits that address consumers' diverse skincare needs. - [Anti-Aging Skincare Collections](https://www.trendhunter.com/trends/antiaging-skincare-collection): These Skincare Bundles Ward Off Aging and Revitalize Skin (Category: Fashion) Implication: With increasing demand for skincare products, there is opportunity for companies to create new and innovative products that target specific skin concerns. - [Plant-Formulated Facial Mists](https://www.trendhunter.com/trends/brilliance-mist-refresher): Hymnologie's 'Brilliance Mist Refresher' Calms Your Skin for Summer (Category: Fashion) Implication: Innovations in plant-based and minimal processing skincare products are disrupting the beauty industry. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)