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# Protective Ensemble
Appealing to a need for safety, fashion retailers adopt protective materials.

By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Mar 5, 2015 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/protective-ensemble

## Key Figures

- Trend score: 4.3/10
- Evidence articles: 6

## What is the Protective Ensemble trend?

**Protective Ensemble:** Appealing to a growing sense of paranoia among consumers, fashion retailers are turning to alternative materials to offer a greater sense of protection, from the elements and beyond. Transforming traditional clothing into bulletproof and armor-like clothing pieces, retailers are not only making everyday apparel more durable, but also providing consumers with a tangible method of day-to-day protection.

## At a Glance

- Evidence: 6 featured examples
- Articles from: Aug 21, 2015 to Jul 28, 2017
- Published: Mar 5, 2015
- Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence)
- Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Themes within the Protective Ensemble trend

### Protective Clothing

Clothing made from alternative materials to offer a greater sense of protection.

### Wearable Tech

Vests and jackets infused with technology to monitor patients' health.

### Reinforced Bags

Bags designed from military-grade tarpaulin and ceramic armor plates for durability.

## What the Protective Ensemble trend means for industry

### For Fashion

Brands turning towards alternative materials for protective clothing.

### For Medical

Wearable tech-infused vests capable of remotely monitoring heart patients.

### For Outdoor Recreation

Duffel bags lined with ceramic armor plates for durability and protection during outdoor activities.

## Trend signals for Protective Ensemble

Trend score 4.3 out of 10, from popularity 61%, activity 59%, freshness 8%.

- Popularity: 61%
- Activity: 59%
- Freshness: 8%

## Examples of the Protective Ensemble trend

6 featured examples from Aug 21, 2015 to Jul 28, 2017.

- [Knife-Proof Clothing](https://www.trendhunter.com/trends/armor-clothing): PPSS Group Armor Clothing Can Withstand an Attack from an Assailant (Category: Lifestyle)
  Implication: The fashion industry can incorporate trends in protective clothing to create an expanding market of consumers who value safety but do not want to compromise on comfort or style.
- [Bullet-Resistant Scarves](https://www.trendhunter.com/trends/bulletresistant): These Traditional Headdresses Make a Political Statement (Category: Art & Design)
  Implication: Integrating protective materials and features into fashion accessories can create new markets for durable and functional fashion.
- [Protective Kevlar Flannels](https://www.trendhunter.com/trends/flannel-shirt): The ScorpionExo Covert Kevlar Flannel Shirt is Lined with Protection (Category: Fashion)
  Implication: The industry of manufacturing protective clothing specifically designed for motorcyclists.
- [Ceramic-Reinforced Duffels](https://www.trendhunter.com/trends/dave-jr-duffel): Amabilis' 'Dave Jr. Duffel 2.0' is Coated in Ceramic Armor Plates (Category: Fashion)
  Implication: Apparel companies can incorporate tough materials and ceramic armor plates into their products for increased durability and longevity.
- [Bulletproof School Backpacks](https://www.trendhunter.com/trends/safety-backpack): This Safety Backpack Doubles as a Life-Saving Shield (Category: Life-Stages)
  Implication: The retail industry can explore the potential market for bulletproof backpacks and other safety solutions for students and professionals.
- [Lung-Monitoring Vests](https://www.trendhunter.com/trends/the-sensivest): The 'Sensivest' Remotely Monitors Patients' Lungs Using Radar (Category: Lifestyle)
  Implication: Opportunity for healthcare providers to incorporate wearable health monitoring devices into treatment plans, improving patient care and reducing hospital readmissions.

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All articles: [Fashion](https://www.trendhunter.com/fashion)
