# Protection Reinvented SPF products are reformatted to meet the needs of a more discerning consumer. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Mar 7, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/protection-reinvented ## Key Figures - Trend score: 3.2/10 - Evidence articles: 7 ## What is the Protection Reinvented trend? **Protection Reinvented:** As skincare becomes a bigger part of consumers' everyday routines, the market is expanding, and leading to enhanced versions of SPF products. Addressing complaints that have long plagued the category, like difficulty with reapplication, brands are coming out with revolutionary updates to make SPF protection easier and more enjoyable to use. This shift speaks to the way in which consumers are placing an increased level of importance on products related to improving their health. ## At a Glance - Evidence: 7 featured examples - Articles from: Nov 30, 2017 to May 10, 2018 - Published: Mar 7, 2018 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Protection Reinvented trend ### Revolutionary SPF Formats New SPF products in innovative formats and delivery systems provide consumers with more options to protect their skin from the sun while addressing commonly complained issues, such as difficulty of reapplication. ### Protection from Blue Light Skincare and cosmetic products incorporate ingredients that protect against the damages of blue light, to address the growing concern on the effects of blue light on the skin. ### Multi-Functional Sun Protection Makeup-setting sprays, translucent powder sunscreens, and brush-on sunscreens provide additional benefits, such as skin care ingredients and makeup setting, while offering sun protection. ## What the Protection Reinvented trend means for industry ### For Skincare With an expanded market and increasing awareness of sun protection, skincare companies can innovate products in various formats and ingredients that provide additional benefits to meet the needs of consumers. ### For Cosmetics Cosmetic companies can incorporate sun protection in innovative delivery systems to offer multi-functional products that provide additional skincare benefits and serve as a selling point to consumers. ### For Technology As more consumers become concerned with the effects of blue light, technology companies can work to minimize the damage through the creation of blue light filter screens or screen protectors. ## Workshop question How can your brand exceed consumers' expectations when it comes to improving their sense of wellness? ## Trend signals for Protection Reinvented Trend score 3.2 out of 10, from popularity 52%, activity 37%, freshness 8%. - Popularity: 52% - Activity: 37% - Freshness: 8% ## Examples of the Protection Reinvented trend 7 featured examples from Nov 30, 2017 to May 10, 2018. - [Ultra-Sheer Sunscreen Sprays](https://www.trendhunter.com/trends/ultra-sheer-lightweight-sunscreen): Neutrogena Offers an 'Ultra Sheer Lightweight Sunscreen' with SPF 100 (Category: Lifestyle) Implication: Disruptive innovation opportunity in the skincare industry to develop advanced sunscreen formulations that cater to various consumer needs. - [Brush-On Sun Protection](https://www.trendhunter.com/trends/sunforgettable-brushon-sunscreen): Colorescience's Sunforgettable Brush-On Sunscreen Easily Shields the Skin (Category: Fashion) Implication: Disruptive Innovation Opportunity: Develop new skincare products that incorporate brush-on sunscreens as a daily essential for protecting the skin from UV damage. - [Protective Setting Powders](https://www.trendhunter.com/trends/makeup-setting-powder): Supergoop's Makeup Setting Powder Delivers SPF 45 Protection (Category: Fashion) Implication: The beauty and cosmetics industry can explore the potential of dual-function products and refillable packaging to capture market share and meet consumer demand for convenience and… - [Translucent Powder Sunscreens](https://www.trendhunter.com/trends/brush-on-block): The 'Brush On Block' Sunscreen is Suitable for Sensitive Skin (Category: Fashion) Implication: Disruptive innovation opportunity: Innovate sunscreen products for the personal care industry to cater to consumers with sensitive skin. - [Protective Invisible Sunscreens](https://www.trendhunter.com/trends/protection-from-blue-light): Supergoop's 'Unseen Sunscreen' Offers Protection from Blue Light (Category: Lifestyle) Implication: The skincare industry can capitalize on the trend of using natural ingredients to create clear sunscreens that also offer blue light protection. - [SPF-Supplying Setting Sprays](https://www.trendhunter.com/trends/makeupsetting-mist): This Makeup-Setting Mist Contains Sunscreen and Skin Care Ingredients (Category: Fashion) Implication: The cosmetic industry can capitalize on the trend of makeup-setting sprays with SPF by developing innovative products that offer both sun protection and long-lasting makeup. - [Summer-Ready Skin Kits](https://www.trendhunter.com/trends/lifes-a-beach-kit): Peter Thomas Roth's 'Life's A Beach Kit' Features 45 SPF (Category: Fashion) Implication: Companies in skincare industry can design ready-to-use skin kits, like 'Life's A Beach Kit,' targeting consumers who value convenience and efficiency. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)