# Protected Dairy Dairy brands are updating packaging to deliver products with optimal freshness. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Apr 7, 2020 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/protected-dairy ## Key Figures - Trend score: 4.3/10 - Evidence articles: 4 ## What is the Protected Dairy trend? **Protected Dairy:** Dairy companies are experimenting with different packaging solutions to increase the longevity of their products. These innovations often include updates on packaging design or use of high-performance materials that can effectively block light exposure. ## The consumer insight behind the Protected Dairy trend The rate at which a product spoils is a major concern for consumers during grocery trips. Many place value on innovations that will allow them to feel at ease and in this case, individuals emphasize their need for products that do not necessitate immediate consumption after purchase. This grants consumers much-needed flexibility and it also assures them that their products will be of the highest quality for extended periods of time. ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 24, 2019 to Apr 7, 2020 - Published: Apr 7, 2020 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Protected Dairy trend ### Sustainable Packaging As consumers become more environmentally conscious, there is an opportunity for businesses to stand out by using sustainable materials and designs for their packaging. ### Light Protection The use of materials that protect products from light exposure is becoming increasingly important to consumers, and businesses can capitalize on this trend by implementing such solutions in their packaging designs. ### Functional Design Consumers are seeking packaging designs that not only look visually appealing but also provide functional benefits such as extended product freshness and ease of use. ## What the Protected Dairy trend means for industry ### For Food and Beverage The food and beverage industry can explore innovative packaging solutions to improve the shelf life and freshness of their products while also addressing sustainability concerns. ### For Consumer Goods Consumer goods companies can use functional packaging designs that improve the customer experience by making products more accessible and easier to use. ### For Retail Retailers can capitalize on the trend of sustainable packaging designs by offering products in eco-friendly packaging and promoting it as a selling point to environmentally conscious consumers. ## Workshop question How might you increase the longevity of your product/service? ## Trend signals for Protected Dairy Trend score 4.3 out of 10, from popularity 68%, activity 53%, freshness 9%. - Popularity: 68% - Activity: 53% - Freshness: 9% ## Examples of the Protected Dairy trend 4 featured examples from Jul 24, 2019 to Apr 7, 2020. - [Sliding Cheese Wheel Packaging](https://www.trendhunter.com/trends/el-corazon-cheese-packaging): The 'El Corazon' Cheese Packaging Maintains Freshness (Category: Marketing) Implication: The 'El Corazon' cheese packaging highlights the potential for disruptive innovation in the food packaging industry by introducing a unique design that enhances freshness and conv… - [Dairy-Friendly Transparent PET Bottles](https://www.trendhunter.com/trends/transparent-pet-bottles): Letti Switches to Transparent PET Bottles as Milk Packaging (Category: Marketing) Implication: The use of transparent PET bottles in the dairy industry as a response to consumers' desire for freshness and protective features creates an opportunity for other dairy brands to… - [Terracotta Yogurt Pots](https://www.trendhunter.com/trends/yogurt-pot): Kalypso Farms Dairy's Products are Packaged to Preserve Freshness (Category: Eco) Implication: Optimizing packaging materials and designs for improved sustainability and product preservation in the food and beverage industry. - [Light-Protected Yogurts](https://www.trendhunter.com/trends/body-knows-probiotic-yogurt): Honest Dairy's Body Knows Probiotic Yogurt is Shielded from Light Exposure (Category: Lifestyle) Implication: Developing light-protected packaging for food and beverage manufacturers, creating a new product category with competitive advantage. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)