# Prosumer Tourism Influencers infiltrate the travel and tourism space. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published May 3, 2016 | Category: [Social Media](https://www.trendhunter.com/pro/category/social-media-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/prosumer-tourism ## Key Figures - Trend score: 3.3/10 - Evidence articles: 6 ## What is the Prosumer Tourism trend? **Prosumer Tourism:** Social media influencers are a recognized source of expert information in various industries, with the travel and tourism space as the next frontier. Specifically targeted to younger Millennials -- who statistically use travel advisors more than any other adult-aged group -- these Prosumers serve as experts whose credibility is boosted by authenticity. ## At a Glance - Evidence: 6 featured examples - Articles from: Mar 18, 2015 to May 12, 2016 - Published: May 3, 2016 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Themes within the Prosumer Tourism trend ### Influencer Tourism Social media influencers are recognized as a legitimate source of travel advice, boosting credibility through authenticity. ### Peer-to-Peer Tourism Platforms Peer-to-peer tourism platforms, such as Lopeca, disrupt traditional travel models by matching users with remote tour guides. ### Geotagging and Location-based Storytelling Krumb's location-based storytelling app has disruptive consequences to an industry where users can leave messages or stories when visiting locations. ## What the Prosumer Tourism trend means for industry ### For Travel and Tourism Social media influencer's boost credibility and present a good marketing avenue in the travel industry. ### For Mobile App Development New mobile applications such as Storie and Lopeca are emerging to disrupt traditional mobile applications. ### For Marketing and Advertising New marketing opportunities are being created in geotagging and location-based storytelling thanks to Krumb's disruption. ## Workshop question Where can peer review be incorporated into your strategy to enhance authentic engagement? ## Trend signals for Prosumer Tourism Trend score 3.3 out of 10, from popularity 53%, activity 38%, freshness 8%. - Popularity: 53% - Activity: 38% - Freshness: 8% ## Examples of the Prosumer Tourism trend 6 featured examples from Mar 18, 2015 to May 12, 2016. - [Social Media Travel Guides](https://www.trendhunter.com/trends/travel-guide): The Sherpa App Converts Instagram Accounts into Visual Travel Platforms (Category: Tech) Implication: Disruptive innovation opportunity: Leveraging user-generated photos from social media to provide personalized travel recommendations and experiences. - [Geotagged Storytelling Apps](https://www.trendhunter.com/trends/krumb-app): The Krumb App Lets You Leave Mobile Messages When Visiting a Place (Category: Tech) Implication: Disruptive innovation opportunity: Develop a new social media platform that integrates geolocation and temporary posts for enhanced user engagement and targeted advertising. - [Video Storytelling Apps](https://www.trendhunter.com/trends/video-storytelling): Mobile App Storie Lets You Film and Publish Video Clips of Your Day (Category: Tech) Implication: Disruptive innovation opportunity: Develop interactive video storytelling experiences that blur the lines between traditional entertainment and user-generated content. - [Live Smartphone Tourism](https://www.trendhunter.com/trends/video-tours): Lopeca Lets You Explore Remotely Using Mobile Video Tours From Locals (Category: World) Implication: The tourism industry can leverage the concept of live smartphone tours to enhance the travel experience by providing unique and immersive virtual journeys. - [Snapshot Travel Incentives](https://www.trendhunter.com/trends/travel-and-social-media): Wow Air's Influencers Will Share a Love of Travel and Social Media (Category: World) Implication: Airlines offering incentives like all-expenses paid trips to generate brand awareness and attract customers. - [Livestreamed City Tours](https://www.trendhunter.com/trends/play-melbourne): 'Play Melbourne Live' Provides a Peek at the City Through Periscope (Category: Marketing) Implication: The travel and tourism industry can leverage livestreamed city tours to attract visitors with an interactive and authentic experience. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Social Media - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [Nostalgic Dating App Campaigns](https://www.trendhunter.com/trends/hily-dating) - [Weekly People's Choice Cookie Menus](https://www.trendhunter.com/trends/choice-menu) All articles: [Social Media](https://www.trendhunter.com/socialmedia)