# Prosumer Podcasting Everyday consumers break into the podcast space with specialized products. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Jun 5, 2018 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/prosumer-podcasting ## Key Figures - Trend score: 3.9/10 - Evidence articles: 5 ## What is the Prosumer Podcasting trend? **Prosumer Podcasting:** As one of the most accessible forms of media, podcasts are rapidly growing category. Feeding consumers' desire to break into the space are products that make high-quality podcasting more attainable to everyday people. Speaking to the way in which entertainment and media is becoming more democratized as a whole, this is a clear way in which companies are tapping into consumers' desire to create. ## At a Glance - Evidence: 5 featured examples - Articles from: Aug 30, 2017 to Feb 26, 2018 - Published: Jun 5, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Examples of the Prosumer Podcasting trend 5 featured examples from Aug 30, 2017 to Feb 26, 2018. - [Podcast Creation Apps](https://www.trendhunter.com/trends/anchor-app): The Anchor App Has Undergone a Redesign to Focus on Podcast-Making (Category: Pop Culture) Implication: Companies that specialize in audio and voice technology can create specialized tools for podcast hosts and producers. - [Bespoke Earphone Accessories](https://www.trendhunter.com/trends/custommade-earphones): The 'GENERICS' Custom-Made Earphones are Crafted to Your Ear Profile (Category: Tech) Implication: Disruptive innovation opportunity: Revolutionizing the audio industry by incorporating digital fabrication techniques to produce custom-made earphones. - [Portable Podcasting Headphones](https://www.trendhunter.com/trends/beyerdynamic-dt-240-pro): Beyerdynamic DT 240 Pro Headphones are Compact and Professional (Category: Tech) Implication: The audio equipment industry can capitalize on the growing demand for portable headphones with professional sound quality. - [Portable Podcast Microphones](https://www.trendhunter.com/trends/samson-go-mic): The 'Samson Go Mic' Targets Smartphone Videographers (Category: Tech) Implication: As portable audio equipment becomes more sophisticated, there is an opportunity for Consumer Electronics companies to incorporate better audio functionality into their products. - [Retro Podcast Recording Equipment](https://www.trendhunter.com/trends/sony-on-air): The 'Sony On Air' Draws Inspiration from Old Designs (Category: Tech) Implication: Opportunity for consumer electronics manufacturers to tap into the retro-themed technology market. **Workshop question:** Consumers today want to create things on their own terms. How can your brand feed into this desire? ## Themes within the Prosumer Podcasting trend ### Accessibility of Podcasting Equipment Products that make professional-grade podcasting more attainable to everyday people. ### Focus on Portability A clear trend of creating podcasting equipment that is more compact, lightweight and designed for the consumer market. ### Customization for Consumers Increasing demand for customized products that better fit individual needs and preferences. ## What the Prosumer Podcasting trend means for industry ### For Audio Technology Companies in the audio technology industry can explore the potential of creating podcast-focused equipment for consumers. ### For Entertainment Production Podcasting is rapidly becoming a popular, widely accepted form of entertainment among younger demographics. ### For Custom Product Manufacturing Companies in the manufacturing industry can tap into the growing demand for customized products. ## Trend signals for Prosumer Podcasting Trend score 3.9 out of 10, from popularity 59%, activity 48%, freshness 8%. - Popularity: 59% - Activity: 48% - Freshness: 8% ## Recent trend clusters - [Caffeine Remix](https://www.trendhunter.com/protrends/portable-caffeine-formats) (Lifestyle) - [Climate Buffer](https://www.trendhunter.com/protrends/range-extended-suv) (Autos) - [Purpose Tuning](https://www.trendhunter.com/protrends/electric-suv-variants) (Autos) - [Driver Display](https://www.trendhunter.com/protrends/driver-display) (Autos) ## Trending in Pop Culture - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) - [Shoppable Swimwear Campaigns](https://www.trendhunter.com/trends/shoppable-swimwear-campaign) All articles: [Pop Culture](https://www.trendhunter.com/popculture)