# Proprietary Provisions Customizable options redesign the experience of ordering food and beverage. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jun 22, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/proprietary-provisions ## Key Figures - Trend score: 4.6/10 - Evidence articles: 6 ## What is the Proprietary Provisions trend? **Proprietary Provisions:** As consumers look for experiences that balance authenticity and personalization, brands are moving to offer customizable food and beverage experiences that reimagine the ordering process. This progression highlights the need to incorporate unexpected, exciting elements to the retail experience in order to allow customers to feel in control of the process. ## At a Glance - Evidence: 6 featured examples - Articles from: Nov 7, 2015 to Apr 7, 2017 - Published: Jun 22, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Proprietary Provisions trend ### Customizable Food and Beverages Consumers look for experiences that balance authenticity and personalization, brands moving to offer customizable food and beverage experiences that reimagine the ordering process. ### Automated Digital Kiosks Fast casual chain McDonald's is expanding its 'Create Your Taste' ordering kiosk from burgers to include desserts, which allows eaters to order and personalize food items without having to speak to an employee. ### DIY Food and Beverages Consumers crave a blended beverage creation of their own kind, can customize donuts, and design their own Polar Pizza with their favorite fixings. ## What the Proprietary Provisions trend means for industry ### For Food and Beverage The custom-made food and beverage industry, utilizing a more personal and innovative experience that reinvents the consumer's role towards the process. ### For Restaurant The evolution of customized options and kiosk ordering systems in dining establishments that offer more efficient and convenient food ordering and dining experience. ### For Technology The increased use of automated systems in the food service industry to enhance customer experience and engagement, while reducing inefficiencies in human resources and costs. ## Workshop question What elements of customization can you invite your customers to participate in? ## Trend signals for Proprietary Provisions Trend score 4.6 out of 10, from popularity 65%, activity 66%, freshness 8%. - Popularity: 65% - Activity: 66% - Freshness: 8% ## Examples of the Proprietary Provisions trend 6 featured examples from Nov 7, 2015 to Apr 7, 2017. - [DIY Donut Shops](https://www.trendhunter.com/trends/donut-friend): Los Angeles' 'Donut Friend Lets Customers Design Their Own Donut Sandwich (Category: Lifestyle) Implication: The dessert industry can leverage the trend of customized donut creations to engage and satisfy customers in new and exciting ways. - [Decadent Dessert Pizzas](https://www.trendhunter.com/trends/polar-pizza): Baskin-Robbins' New Polar Pizza Puts a Warm Weather Twist on Pizza (Category: Lifestyle) Implication: Dessert pizzas can be incorporated into existing fast food restaurant menus to offer customers a unique dessert option and increase sales. - [Make-Your-Own Smoothie Bars](https://www.trendhunter.com/trends/smoothie-bars): New York City's MIMO is a Place to Build Customized Blended Drinks (Category: Lifestyle) Implication: The food and beverage industry is being disrupted by the rise of health-conscious menus and customizable blended beverages, opening up opportunities for businesses to offer unique… - [Customized Cocktail Bars](https://www.trendhunter.com/trends/boston-bar): Drink is a Hidden Boston Bar That Makes Libations for Every Taste (Category: Lifestyle) Implication: Bars and restaurants within the hospitality industry can adopt customized cocktails, vintage bar accessories, and a star bartender culture to stand out in a crowded market and app… - [Custom Sweetness Drinks](https://www.trendhunter.com/trends/craft-beverage): Panera Bread is Debuting a Line of Craft Beverages with Upfront Recipes (Category: Lifestyle) Implication: The craft beverage industry should take advantage of the growing demand for healthy and fresh drinks to innovate and introduce new products that cater to customers who want to con… - [Customizable Fast Casual Desserts](https://www.trendhunter.com/trends/fast-casual): McDonald's is Adding a 'Create Your Taste' Personal Sweets Kiosk (Category: Lifestyle) Implication: Disruptive innovation opportunity: Integrate personalized dessert options into fast casual dining menus. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)