# Prompted Polling Social media-incorporated polling has emerging implications in market research. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Dec 12, 2018 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/prompted-polling ## Key Figures - Trend score: 2.4/10 - Evidence articles: 4 ## What is the Prompted Polling trend? **Prompted Polling:** With brands often finding it difficult to conduct effective surveys due to low user response, some are turning to social media polling systems in order to better engage with what consumers want, particularly Millennials and Gen Z. Though not a replacement for comprehensive research programs, these social media-friendly polling systems allow brands to make small but impactful decisions. ## The consumer insight behind the Prompted Polling trend Today, in order for brands to reach younger consumers, one of the best possible avenues is social media. Millennial and Gen Zs are most active on social channels when it comes to brand engagements, in part because much of their social and peer-sharing time is spent on these platforms as well. These platforms are viewed as more authentic by these generations, so brands that effectively tap into that are more likely to receive engagement. ## At a Glance - Evidence: 4 featured examples - Articles from: Oct 4, 2017 to Nov 5, 2018 - Published: Dec 12, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Curation](https://www.trendhunter.com/megatrend/curation), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Prompted Polling trend ### Social Media Polling The rise of social media polling systems is leading to better engagement with consumers. ### Personalization Marketing Personalization-forward campaigns that offer exclusive discounts are a great way to increase engagement. ### Innovative Social Media Features Adding innovative features like polling and social maps to social media platforms can significantly increase consumer engagement. ## What the Prompted Polling trend means for industry ### For Marketing and Advertising Brands can use social media polling and personalization campaigns to conduct effective market research and increase brand engagement ### For Hospitality and Travel Innovative social media features like inflight movie polls can add value to a brand's hospitality offering. ### For Technology and Social Media Continued development of new social media features, like the election day Snap Map, can greatly improve social media's contribution to political engagement. ## Workshop question Conceptualize a simple social media polling campaign that your brand could use to its advantage. ## Trend signals for Prompted Polling Trend score 2.4 out of 10, from popularity 40%, activity 25%, freshness 8%. - Popularity: 40% - Activity: 25% - Freshness: 8% ## Examples of the Prompted Polling trend 4 featured examples from Oct 4, 2017 to Nov 5, 2018. - [Social Media Burger Personalization](https://www.trendhunter.com/trends/customize-your-own-burger): Burger King Lets You Customize Your Own Burger Via Instagram (Category: Marketing) Implication: The fast food industry can use social media and technology to offer personalized meal options and innovative, customer-focused promotions that resonate with consumers. - [Social Media Polling Features](https://www.trendhunter.com/trends/election-day-snap-map): The Election Day Snap Map Will Add Social Aspects to Voting (Category: Tech) Implication: The integration of social media and voting in Snapchat's election day Snap Map opens up new opportunities for social media platforms to play a larger role in political processes. - [Social Media Polling Tools](https://www.trendhunter.com/trends/poll-sticker): Instagram's New Poll Sticker Lets Users Take Impromptu Votes (Category: Social Media) Implication: Social media platforms can use this trend to set themselves apart and attract more users. - [Inflight Movie Polls](https://www.trendhunter.com/trends/inflight-movie): Delta Air Lines is Using Twitter Polls to Determine December's Holiday Movie (Category: World) Implication: Airlines can use social media-driven initiatives to gather insights into customer preferences and personalize inflight entertainment offerings to improve customer experiences and… ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)