# Promoting Career Change Advertisers give job seekers hope by providing alternate career options. By [Joanne Lam](https://www.trendhunter.com/joanne), Senior Editor | Published May 30, 2011 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/promoting-career-change-advertisers-give-job-seekers-hope-in ## Key Figures - Trend score: 3.8/10 - Evidence articles: 5 ## What is the Promoting Career Change trend? **Promoting Career Change:** As the economy is slowly climbing back up from the recession, companies are finding creative ways to advertise the newly opened positions available for those who are in need of a job or career change. Providing viewers with the idea that the grass will be greener on the other side, businesses are attracting potential employees to their sites through these captivating print adverts, in hopes to find hires that have a creative edge. ## At a Glance - Evidence: 5 featured examples - Articles from: Dec 2, 2010 to May 28, 2011 - Published: May 30, 2011 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Promoting Career Change trend ### Creative Career Change Ads Providing viewers with the idea that the grass will be greener on the other side, businesses are attracting potential employees to their sites through captivating print ads, while promoting career changes. ### Humorous Career Ad Campaigns From chimpanzee commercials to pant-less adverts, humor has been an effective strategy for companies to get their message across about careers and job opportunities. ### Emotionally Charged Recruitment Ads Using emotion with humor or an emotive chord, recruitment ads have been successful in drawing attention to the lack of a qualified workforce, while offering education and skills training as a solution. ## What the Promoting Career Change trend means for industry ### For Recruitment and Staffing Recruitment and staffing companies can utilize creative, humorous, and emotionally-driven ad campaigns to attract potential employees to their business and promote job opportunities. ### For Education and Skills Training Educational institutions and skills training programs can capitalize on the growing need for a qualified workforce and use emotionally-driven recruitment ads to attract students and offer career change solutions. ### For Advertising and Marketing Advertising and marketing professionals can use humor, creativity, and emotional appeal to promote job opportunities and attract new talent to the industry. ## Trend signals for Promoting Career Change Trend score 3.8 out of 10, from popularity 55%, activity 52%, freshness 8%. - Popularity: 55% - Activity: 52% - Freshness: 8% ## Examples of the Promoting Career Change trend 5 featured examples from Dec 2, 2010 to May 28, 2011. - [Cramped Career Campaigns (UPDATE)](https://www.trendhunter.com/trends/jobsintown-campaign): This Jobsintown Campaign Highlights the Woes of Misplaced Talent (Category: Marketing) Implication: There is an opportunity for HR professionals to create programs that encourage career development and employee satisfaction. - [Comedic Chimpanzee Commercials](https://www.trendhunter.com/trends/careerbuilder-2011-super-bowl-ad): This Careerbuilder 2011 Super Bowl Ad Doesn't Monkey Around (Category: Life-Stages) Implication: Disruptive innovation opportunity: Advertising agencies can leverage comedic storytelling techniques to create more engaging and memorable campaigns for their clients. - [Unsuitable Elderly Employment Ads](https://www.trendhunter.com/trends/job-ru-oldies-ads): Job.ru 'Oldies' Ads Remind You that Time is Ticking (Category: Pop Culture) Implication: Opportunities for innovative platforms and services that support individuals in making career transitions and finding fulfilling employment opportunities at any age. - [Conspicuous Career-Change Ads](https://www.trendhunter.com/trends/nackademin-ads): The Nackademin Ads Feature a Creative Way to Promote Schooling (Category: Marketing) Implication: This industry can capitalize on the trend of creative career change ads by creating targeted marketing campaigns that showcase the value of their programs and attract individuals… - [Devastating Recruitment Ads](https://www.trendhunter.com/trends/creative-school-and-suit-school): The Creative School and Suit School Strikes an Emotive Chord (Category: Pop Culture) Implication: Opportunity for advertising agencies to leverage creative recruitment strategies to attract qualified candidates. ## Recent trend clusters - [Sugar Moderation](https://www.trendhunter.com/protrends/sugar-moderation) (Lifestyle) - [Effortless Rounds](https://www.trendhunter.com/protrends/golf-training-devices) (Lifestyle) - [Flavor Rotation](https://www.trendhunter.com/protrends/rotating-bakery-menu) (Lifestyle) - [Occasion Coding](https://www.trendhunter.com/protrends/holiday-themed-desserts) (Lifestyle) ## Trending in Lifestyle - [Lifestyle Subscription Advent Calendars](https://www.trendhunter.com/trends/fab-fit-fun-advent-calendar) - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)