# Prolonged Intimacy Contemporary solutions for rapid climax help remove stigma from this condition. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 31, 2023 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/prolonged-intimacy ## Key Figures - Trend score: 5.1/10 - Evidence articles: 4 ## What is the Prolonged Intimacy trend? **Prolonged Intimacy:** Premature ejaculation is a relatively common but stigmatized condition, and marketing within this space has been specific to medical industries. New topical and natural products that use modern designs and rituals to give men less intensive and more discrete treatment options are now gaining traction in the wellness space. ## The consumer insight behind the Prolonged Intimacy trend The wellness industry's all-encompassing and "natural" approach to personal care continues to influence consumers who are looking for simple solutions to non-urgent conditions. Health-conscious consumers are increasingly turning to brands that offer these varied approaches to health care--often in conjunction with medical treatment or as alternative approaches when traditional routes aren't as effective. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 30 to May 26, 2023 - Published: May 31, 2023 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Prolonged Intimacy trend ### Wellness Solutions Consumers are looking for simple and natural solutions to non-urgent conditions, which presents a disruptive innovation opportunity for companies in the wellness industry. ### Chemical-Free Products Chemical-free products that use modern designs and rituals are gaining traction in the wellness space for the treatment of premature ejaculation, offering an innovative approach for companies to differentiate their offerings. ### Non-Invasive Solutions Products like Performer 8 and the Mor Patch offer a safe and effective alternative to prescription drugs or invasive procedures, tapping into the growing demand for non-invasive solutions in the sexual wellness industry. ## What the Prolonged Intimacy trend means for industry ### For Wellness Industry Companies in the wellness industry can take advantage of the trend for natural solutions by providing simple and natural remedies for non-urgent conditions. ### For Sexual Wellness Industry Innovative products like the Mor Patch and Performer 8 create a disruptive opportunity in the sexual wellness industry, providing non-invasive alternatives to traditional treatments for sexual health problems. ### For Digital Health Industry With the launch of digital health platforms like Roman, there is a disruptive opportunity for companies to create and distribute men's sexual wellness products through online channels. ## Workshop question How can your brand take a more "natural" approach to personal care and health? ## Trend signals for Prolonged Intimacy Trend score 5.1 out of 10, from popularity 75%, activity 63%, freshness 16%. - Popularity: 75% - Activity: 63% - Freshness: 16% ## Examples of the Prolonged Intimacy trend 4 featured examples from Mar 30 to May 26, 2023. - [Sexual Performance-Improving Patches](https://www.trendhunter.com/trends/morari): Morari's "Mor" Patch is a Solution for Sexual Dysfunction (Category: Lifestyle) Implication: The sexual health and wellness industry that includes products and services related to sexual function, health, and satisfaction. - [Non-Prescription Men's Health Supplements](https://www.trendhunter.com/trends/performer-8): Performer 8 is a Safe Alternative to Invasive Processes (Category: Lifestyle) Implication: The use of safe and natural supplements like Performer 8 presents an opportunity for growth in the men's sexual wellness industry. - [All-Natural Men's Health Supplements](https://www.trendhunter.com/trends/mate-endurance-pe-supplement): The mate endurance PE Supplement Has Nine Natural Ingredients (Category: Lifestyle) Implication: The natural supplements industry may see increased demand for products addressing men's sexual health concerns. - [Desensitizing Wellness Wipes](https://www.trendhunter.com/trends/roman-swipes): Roman Swipes Help Men Last Longer During Intimate Times (Category: Lifestyle) Implication: The growth of digital health clinics like Roman presents an opportunity for other healthcare companies to provide specialized products and services for consumers online. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)