# Projected Interaction Interactive projection technology enters consumers' homes. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jun 18, 2019 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/projected-interaction ## Key Figures - Trend score: 5.5/10 - Evidence articles: 4 ## What is the Projected Interaction trend? **Projected Interaction:** Interactive projection technology, most common in retail spaces or in schools, is becoming increasingly popular within the home. Whether used for play, educational or functional purposes, these products boast tech-forward features to the developing concept of the smart home. ## The consumer insight behind the Projected Interaction trend Modern consumers are interested in tapping technology for the immersive and convenience-forward features it delivers, whether it is for entertainment purposes or to enhance a daily task. The potential for productivity optimization strongly entices those who are part of digitally native demographics and as a result, many look for opportunities to take advantage of innovative tech to streamline activities in the home and outside of it. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 12 to Jun 17, 2019 - Published: Jun 18, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Projected Interaction trend ### Interactive Projection Technology Interactive projection technology is becoming increasingly popular in the home, driven by consumers' interest in tapping technology for immersive and convenience-forward features. ### Notification Projectors Projectors as an alternative to screens are gaining ground as consumers look for ways to stay connected without fully unplugging. ### Interactive DIY Kits DIY kits that allow for the creation of interactive walls are becoming popular in a variety of environments, from personal to professional. ## What the Projected Interaction trend means for industry ### For Home Automation Interactive projection technology represents an opportunity for innovation in the fast-growing field of home automation. ### For Digital Signage Notification and illumination projectors are disruptive innovations in digital signage, offering new ways of delivering content and information. ### For Event Technology Interactive DIY kits offer event professionals a new tool for engaging audiences, whether at conferences, exhibitions or retail spaces. ## Workshop question How could your brand adapt its product/service to better suit its customers' needs at home? ## Trend signals for Projected Interaction Trend score 5.5 out of 10, from popularity 88%, activity 70%, freshness 8%. - Popularity: 88% - Activity: 70% - Freshness: 8% ## Examples of the Projected Interaction trend 4 featured examples from Jan 12 to Jun 17, 2019. - [Interactive Illumination Projectors](https://www.trendhunter.com/trends/bioslab-lumi): The bIOSlab 'Lumi' Projector Lamp Enables Immersive Content (Category: Tech) Implication: The bIOSlab 'Lumi' projector lamp has potential for disrupting the home decor industry by offering a new way to display personalized immersive content in any space. - [Interactive Home Notification Projectors](https://www.trendhunter.com/trends/htc-vive-ar-lamp): The HTC VIVE AR Lamp Eliminates the Need for Screens (Category: Tech) Implication: The smart home industry can utilize interactive projectors as a new way for people to interact with their living spaces and create a more immersive experience. - [Closet-Enhancing Interactive Touch Screens](https://www.trendhunter.com/trends/smart-wardrobes): Bosch's CES Debut Boasts a Smart Wardrobe Accessory (Category: Art & Design) Implication: Disruptive innovation opportunity: Develop smart home solutions that incorporate interactive touch screens and sensors, enhancing convenience and efficiency. - [Interactive DIY Wall Kits](https://www.trendhunter.com/trends/diy-wall-kit): Bare Conductive's New Product Turns Walls into Interactive Landscapes (Category: Art & Design) Implication: Disruptive innovation chance for artists and designers to create interactive wall installations. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)