# Progressive Protein Pea protein powder moves to replace its synthetic, unnatural predecessors. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jul 4, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/progressive-protein ## Key Figures - Trend score: 3.2/10 - Evidence articles: 4 ## What is the Progressive Protein trend? **Progressive Protein:** As consumers look to complement their diets with wellness-driven supplements, many are looking for innovative alternatives to mainstream products that have organic, all-natural origins such as pea protein. This progression highlights the insatiability of the health-minded consumer and the insistence on continually adapting one's lifestyle choices to reflect modern scientific findings. ## At a Glance - Evidence: 4 featured examples - Articles from: Sep 26, 2016 to Jun 30, 2017 - Published: Jul 4, 2017 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Progressive Protein trend ### Plant-Based Protein The rise of plant-based protein is driven by consumers seeking healthier and environmentally-friendly alternatives. ### Transparency in Labeling and Packaging Consumers crave transparency in product labeling and packaging to fully understand what they are purchasing. ### Convenience Foods with Added Nutrients Consumers are looking for ways to add more nutrients to their diets in a convenient and tasty way. ## What the Progressive Protein trend means for industry ### For Health and Wellness The health and wellness industry has the opportunity to innovate by providing products that are both healthy and sustainable. ### For Food and Beverage Innovative food and beverage companies can create products that are nutritious, convenient, and environmentally-conscious. ### For Fitness and Sports Nutrition The fitness and sports nutrition industry can continue to provide products that are specifically tailored to the needs of athletes and health-minded consumers. ## Workshop question What newly acquired knowledge regarding health and wellness are consumers looking to be reflected in the products they purchase from you? ## Trend signals for Progressive Protein Trend score 3.2 out of 10, from popularity 40%, activity 49%, freshness 8%. - Popularity: 40% - Activity: 49% - Freshness: 8% ## Examples of the Progressive Protein trend 4 featured examples from Sep 26, 2016 to Jun 30, 2017. - [Pea-Based Protein Powder](https://www.trendhunter.com/trends/super-elixir-nourishing-protein): The Super Elixir Nourishing Protein is an All-Natural Powder Alternative (Category: Lifestyle) Implication: The health and wellness industry can leverage these trends to develop and market plant-based protein products and vegan supplements for fitness enthusiasts and health-conscious co… - [Powdered Smoothie Flavorings](https://www.trendhunter.com/trends/powdered-smoothie): Leap Smoothies are Able to Make a Diverse Range of Breakfasts (Category: Lifestyle) Implication: The food and beverage industry can explore incorporating powdered smoothie flavorings into their product lineup to cater to health-conscious consumers. - [Pea Protein Powders](https://www.trendhunter.com/trends/plantbased-protein-powder): This Plant-Based Protein Powder is Sourced From Natural Ingredients (Category: Lifestyle) Implication: With the growing popularity of naturally sourced and organic products, there is a significant opportunity for the health and wellness industry to develop similar plant-based prote… - [Protein-Rich Pancake Mixes](https://www.trendhunter.com/trends/protein-pancake-mix): Bob's Red Mill Now Makes a Nourishing Protein Pancake Mix (Category: Lifestyle) Implication: Food manufacturers have an opportunity to capitalize on the demand for convenient, healthier breakfast options by creating more protein-rich and specialty diet products. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)