# Progressive Pop-Up Brands create pop-up installations to celebrate Pride Month. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jun 14, 2018 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/progressive-popup ## Key Figures - Trend score: 4.6/10 - Evidence articles: 4 ## What is the Progressive Pop-Up trend? **Progressive Pop-Up:** Brands are taking their Pride Month engagements a step further by creating specialized pop-up experiences that celebrate the LGBTQ community. In a political and social age in which consumers expect brands to take a stance on the causes they support, this shift is able to cater to that desire in a way that is playful and interactive. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 21, 2017 to Jun 14, 2018 - Published: Jun 14, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Themes within the Progressive Pop-Up trend ### Pride Pop-Ups Brands are creating specialized pop-up experiences that celebrate the LGBTQ community to cater to consumers' desire for playful and interactive brand engagements. ### Interactive Installations Light-up installations, interactive projection mapping trucks, and other sensory displays are becoming increasingly popular as a way for brands to attract consumers in a playful and interactive way. ### Resilience-Based Installations Brands are using installations to promote resilience by emphasizing symbols of the LGBTQ community despite backlash to their messages, such as Ben & Jerry's unbreakable water-light hologram in Warsaw. ## What the Progressive Pop-Up trend means for industry ### For Marketing These trends reflect an increasing desire for brands to engage with consumers in playful, sensory, and interactive ways. ### For Event Planning These trends suggest opportunities for event planners to design and execute engaging and interactive experiential marketing campaigns. ### For Hospitality These trends reflect new demands for interactive and immersive experiences among consumers, presenting potential for disruption in hotels, restaurants, and other hospitality industries. ## Workshop question How can your brand celebrate the causes its consumers are aligned with? ## Trend signals for Progressive Pop-Up Trend score 4.6 out of 10, from popularity 74%, activity 57%, freshness 8%. - Popularity: 74% - Activity: 57% - Freshness: 8% ## Examples of the Progressive Pop-Up trend 4 featured examples from Jun 21, 2017 to Jun 14, 2018. - [Interactive Projection Mapping Trucks](https://www.trendhunter.com/trends/interactive-projection-mapping): Jack Daniel's Made a #FlavorsOfPride Mobile Art Project (Category: Lifestyle) Implication: Experiential marketing companies can harness the power of interactive projection mapping to create unique and immersive brand experiences for consumers. - [Water-Light Rainbow Installations](https://www.trendhunter.com/trends/rainbow-installations): Ben & Jerry's Set Up an Unbreakable Pride-Celebrating Rainbow (Category: Marketing) Implication: Artists and designers can explore innovative ways of creating rainbow installations using materials like water-light holograms. - [Luggage Brand Pride Parties](https://www.trendhunter.com/trends/raden): Raden's LA Pop-Up Shop Gives Back to the LGBTQ Community (Category: Business) Implication: Retail companies can use Pride-themed pop-ups to attract more LGBTQ+ customers - [Interactive Light-Up Installations](https://www.trendhunter.com/trends/lightup-installation): The 'OH!' Orb at Science World Can be Customized by Passersby (Category: Marketing) Implication: Event planning and production companies can create interactive light-up installations for public events or brand activations. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)