# Profane Design Coarse language transcends ordinary discourse. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Jul 27, 2011, updated Aug 23, 2011 | Category: [Naughty](https://www.trendhunter.com/pro/category/naughty-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/profane-design-coarse-language-transcends-ordinary-discourse ## Key Figures - Trend score: 5.8/10 - Evidence articles: 7 ## What is the Profane Design trend? **Profane Design:** Consumers are drawn to the naughty—people love vulgarity. Until now, however, obscene language has never been anything more than part of day-to-day speak and R-rated movies. But today’s designers aren’t worried about being refined; their products don’t hold anything back. From cussing greeting cards to offensive fashion, uncouth designs are increasing in availability, rendering them less shocking than they are amusing. ## At a Glance - Evidence: 7 featured examples - Articles from: Jan 28 to Jun 19, 2011 - Published: Jul 27, 2011 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Themes within the Profane Design trend ### Rise of Vulgarity in Design Consumers are fascinated by the use of profanities in design, this change in product demands will lead to more representation of free speech. ### Passive Aggressiveness The rise in passive aggressive items for consumers to express their sentiments will continue to grow as consumers will look for unique ways to express themselves. ### Disruptive Craftsmanship More crafters will add a twist to traditional art forms to create laughable stitches and linens. ## What the Profane Design trend means for industry ### For Fashion Industry Designers can create shoes and clothes with hidden profanity messages while maintaining a refined appearance. ### For Stationary Industry Designers can create bittersweet cards for customers to express sentiments in a passive aggressive manner. ### For Crafter Industry Crafter's with an artistic twist can capitalize on a rising trend of humorous linens and stitches. ## Trend signals for Profane Design Trend score 5.8 out of 10, from popularity 85%, activity 81%, freshness 8%. - Popularity: 85% - Activity: 81% - Freshness: 8% ## Examples of the Profane Design trend 7 featured examples from Jan 28 to Jun 19, 2011. - [Brutally Blunt Embroidery](https://www.trendhunter.com/trends/cauchy09-embroidery): Crafty Cauchy09 Puts You in Stitches With Her Honest Embroidery (Category: Art & Design) Implication: Disruptive innovation opportunity: Develop an online platform that offers specialized materials and tools for modern and unconventional embroidery techniques, catering to the need… - [Cussing Cards](https://www.trendhunter.com/trends/sweet-perversion): Sweet Perversion Stationery Lets You Express Inappropriate Comments (Category: Lifestyle) Implication: Incorporating edgy, socially inappropriate greetings can disrupt the traditional greeting card industry and appeal to a younger, more unconventional audience. - [Sassy Coffee Sleeves](https://www.trendhunter.com/trends/cussing-cozies): These Hilarious Cussing Cozies are Sure to Spice Up Your Morning Cup of Joe (Category: Lifestyle) Implication: Coffee shops can offer a unique and fun experience to their customers by selling these sassy coffee sleeves, whilst also promoting eco-friendly products. - [Rebellious Wedding Ads](https://www.trendhunter.com/trends/she-magazine): These She Magazine Marriage Ads are Both Rude and Loving (Category: Marketing) Implication: There is space for companies to create new wedding products and services that cater to non-traditional, rebellious brides and grooms. - [National Profanity Maps](https://www.trendhunter.com/trends/daniel-huffman): Daniel Huffman Charts Out Swear Words (Category: Unique) Implication: The analysis and visualization of profane word usage can be applied in marketing, urban planning, and social studies to understand regional variations and cater to targeted audien… - [Swearing Dress Shoes](https://www.trendhunter.com/trends/mark-mcnairy-f-off-shoe-collection): The Mark McNairy 'F-Off' Shoe Collection is Refined Badassery (Category: Fashion) Implication: The Mark McNairy 'F-Off' shoe collection can disrupt the footwear industry by offering a fresh and daring approach that appeals to consumers who seek unique and provocative design… - [Vulgar Stuffed Animals](https://www.trendhunter.com/trends/shit-bitch-bear): The Love is Lame Bear is Crude and Cuddly (Category: Pop Culture) Implication: Disruptive innovation opportunity: Transform the gift and novelty industry by offering a wide selection of unconventional and irreverent products that challenge the status quo and… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle)