# Productivity Priority Products fuel the consumer demand for high-efficiency living. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Jul 13, 2011, updated Jul 22, 2011 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/productivity-priority ## Key Figures - Trend score: 2.8/10 - Evidence articles: 5 ## What is the Productivity Priority trend? **Productivity Priority:** Consumers today don’t know what it’s like to not have something to do. Some are working longer hours and on weekends; others prefer a distraction at all times, whether it be from their iPad, iPod or iPhone. Feeding this need to “get things done” are products and designs that maximize a person’s productivity. As different aspects of living receive “efficiency makeovers,” more productivity-obsessed consumers are given day-to-day peace of mind. ## At a Glance - Evidence: 5 featured examples - Articles from: Feb 28 to Jun 10, 2011 - Published: Jul 13, 2011 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Productivity Priority trend ### Efficiency makeovers Maximizing a person's productivity with products and designs that optimize different aspects of living. ### Wearable technology New types of devices, such as PCs on wrists or smartwatches, are emerging as innovative solutions to increase productivity in different industries. ### Micro-organizing Tools such as Thoughtboxes have been developed to break down general ideas and tasks into more actionable goals, resulting in more efficient and effective work. ## What the Productivity Priority trend means for industry ### For Health and Fitness Companies creating unique physical fitness items such as the FitDesk give people the ability to do important daily things simultaneously that they wouldn't normally have time for. ### For Technology The Eurotech Zypad WL 1500 is aimed at field workers and medical professionals, who would need a computer that can be operated with a single hand. ### For Office Design Offices, such as the SEI Corporate Headquarters, designed with the idea of maximizing employee benefits and making the corporate work flow more efficient, result in more productive employees. ## Trend signals for Productivity Priority Trend score 2.8 out of 10, from popularity 47%, activity 30%, freshness 8%. - Popularity: 47% - Activity: 30% - Freshness: 8% ## Examples of the Productivity Priority trend 5 featured examples from Feb 28 to Jun 10, 2011. - [Office-Ready Exercise Equipment](https://www.trendhunter.com/trends/fitdesk): The FitDesk Lets You Surf While You You Work Out (Category: Tech) Implication: The fitness industry has the opportunity to create more products that target office workers who want to incorporate exercise into their daily routine, but don't have the time. - [Detachable Hi-Tech Stovetops](https://www.trendhunter.com/trends/free-cooker-by-ahhaproject): The Free Cooker by Ahhaproject Lets You Roast in Any Room (Category: Art & Design) Implication: Disruptive innovation opportunity: Designing detachable stovetops that can be seamlessly integrated into different kitchen appliances. - [Wrist Watch PCs (UPDATE)](https://www.trendhunter.com/trends/eurotech-zypad-wl-1500): The Eurotech Zypad WL 1500 Brings Productivity at the Turn of a Wrist (Category: Tech) Implication: The field workers industry can benefit from the Eurotech Zypad WL 1500 as it allows for single-handed operation and improved productivity in various work environments. - [Powerful Productivity Tools](https://www.trendhunter.com/trends/thoughtboxes-web-app): Thoughtboxes Web App Micro-Organizes Your To Do List (Category: Tech) Implication: The rise of micro-organization tools and collaborative to-do lists presents opportunities for project management software companies to integrate these features and differentiate t… - [Productivity-Improving Offices](https://www.trendhunter.com/trends/sei-corporate-headquarters): SEI Corporate Headquarters was Designed to be Fun and Efficient (Category: Art & Design) Implication: Architectural firms can offer innovative workspace design solutions that focus on enhancing employee productivity and well-being. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)