# Productionized Passion Personal projects and creativity become social through collaborative apps. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Aug 8, 2017 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/productionized-passion ## Key Figures - Trend score: 2.9/10 - Evidence articles: 4 ## What is the Productionized Passion trend? **Productionized Passion:** Accommodating digital-savvy members of Generation Z who have a taste for creativity and an entrepreneurial spirit, services that connect creators and productionize work on passion projects are becoming more popular. This ties into the idea that the youth generation prioritizes the opportunity to create and manifest ideas. Their approach differs from the curation-based approach of the Millennial generation. ## At a Glance - Evidence: 4 featured examples - Articles from: Oct 25, 2016 to Aug 4, 2017 - Published: Aug 8, 2017 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Themes within the Productionized Passion trend ### Collaborative Media Creation Generation Z expresses strong entrepreneurship and creativity, requiring apps like 'Lifeslice' to enable them to collaborate with others for story telling. ### Artistic Social Networking The Meanwise multimedia app has unlocked more expansive forms of sharing personal passions with others on social media. ### Direct Collaborative Networking Treble.fm and other networking apps are pioneering the use of direct networking for creative projects, bypassing traditional intermediaries. ## What the Productionized Passion trend means for industry ### For Social Networking Social media companies are pivoting toward platforms that enable creative collaboration, highlighting the popularity of Generation Z's well-rounded creativity and collaboration inclination. ### For Music Industry With the rising popularity of direct networking among musicians, the music industry is expected to see more innovative tools and platforms to streamline connections for everyone in the creative pipeline. ### For Multimedia Production Digital multimedia companies will need to develop new methods of collaboration to keep up with the growing demand for integrated workflows that meet the creativity-inclined wishes of Generation Z. ## Workshop question What can you do to help your consumer connect with a sense of creativity? ## Trend signals for Productionized Passion Trend score 2.9 out of 10, from popularity 46%, activity 33%, freshness 8%. - Popularity: 46% - Activity: 33% - Freshness: 8% ## Examples of the Productionized Passion trend 4 featured examples from Oct 25, 2016 to Aug 4, 2017. - [Musician Networking Apps](https://www.trendhunter.com/trends/treblefm): Treble.fm is a Collaborative Social Network for Musicians (Category: Art & Design) Implication: The music industry can leverage collaborative music networks and streamlined talent discovery platforms to foster more talent collaborations and discover new artists. - [Social Multimedia Apps](https://www.trendhunter.com/trends/multimedia-app): 'Meanwise' Lets Talented People Share Their Passion with Likeminded People (Category: Tech) Implication: The emergence of 'Meanwise' highlights a growing demand for more genuine and creative social interaction in the social media industry. - [Group Chat Playlists](https://www.trendhunter.com/trends/group-playlists-for-messenger): Spotify's Group Playlists for Messenger is Perfect for Road Trips or Parties (Category: Tech) Implication: Companies in the music industry can create new features that allow for greater collaboration among users, similar to Spotify's group playlist, to increase user engagement and attr… - [Collaborative Social Video Apps](https://www.trendhunter.com/trends/collaborative-video): 'Lifeslice' Enables Collaborative Video Creation Between Friends (Category: Tech) Implication: The 'Lifeslice' app is positioned to disrupt the social networking industry by providing a new way for users to connect and share video content. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)