# Productionized Emoji Emoji-themed products become key in selling to younger generations. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 21, 2019 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/productionized-emoji ## Key Figures - Trend score: 2.5/10 - Evidence articles: 4 ## What is the Productionized Emoji trend? **Productionized Emoji:** The adoption of emojis into the design of typically unrelated products is on the rise, with everything from the fashion industry to grocers employing these visual cues to appeal to consumers. This shift caters to Millennial and Gen Z customers–drawing attention for their familiarity and novelty alike. ## The consumer insight behind the Productionized Emoji trend Today's Millennial and Gen Z consumers seamlessly switch between formal and informal modes of communication online. In the latter category, progressions in smartphone technology and social media use has resulted in new "languages" that cross traditional language barriers–whether those are in the form of emoticons or "memes". Young consumers today are less likely to trust messaging from large brands because of their preference for authenticity and inclusion in the way brands communicate to them. Thus, brands that are able to effectively cater to their distinct modes of communication and digital habits are more likely to appeal to Millennials and Gen Z. ## At a Glance - Evidence: 4 featured examples - Articles from: Oct 5, 2018 to Feb 19, 2019 - Published: Mar 21, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Productionized Emoji trend ### Emoji Adoption Adopting emojis into typically unrelated products to appeal to the Millennial and Gen Z customers. ### Authentic Marketing Using authentic and inclusive communication to appeal to young consumers and build brand trust. ### Fruit Packaging Innovation Creating fun and engaging fresh fruit packaging based on popular fruit emojis for Valentine's Day and other occasions. ## What the Productionized Emoji trend means for industry ### For Toy Industry Innovatively using emojis for product designs such as Play-Doh Poop Troop Play Set. ### For Food Industry Innovatively using emojis for packaging designs such as Reese's Lovemoji Packages to appeal to Millennials and Gen Z consumers. ### For Fashion Industry Creating fashion campaigns inspired by emojis design to resonate with younger consumers. ## Workshop question What's an emoji-branded product that your brand could use to appeal to Millennials and Gen Z? ## Trend signals for Productionized Emoji Trend score 2.5 out of 10, from popularity 37%, activity 30%, freshness 8%. - Popularity: 37% - Activity: 30% - Freshness: 8% ## Examples of the Productionized Emoji trend 4 featured examples from Oct 5, 2018 to Feb 19, 2019. - [Emoji-Inspired Clay Sets](https://www.trendhunter.com/trends/playdoh-poop-troop-play-set): The Play-Doh Poop Troop Play Set Lets Kids Create Over 50 Characters (Category: Life-Stages) Implication: The success of the Play-Doh Poop Troop Play Set points to a potential addition to the toy and game industry's offerings that taps into children's love of toilet humor. - [Valentine's Produce Packaging](https://www.trendhunter.com/trends/fresh-fruit-packaging): Lidl's Fresh Fruit Packaging Features Commonly Used Love Emojis (Category: Lifestyle) Implication: Supermarkets can create seasonal packaging designs to add a festive touch to their produce section and encourage impulse purchases. - [Emoji-Themed Fashion Campaigns](https://www.trendhunter.com/trends/magnified-emotions): Loewe's FW19 Campaign Follows Jonathan Anderson's Direction (Category: Fashion) Implication: The fashion industry can explore the use of emojis and exaggerated themes in their campaigns to attract a younger demographic. - [Emoji-Themed Peanut Butter Cups](https://www.trendhunter.com/trends/lovemoji): The New Reese's Lovemoji Packages Feature Cheeky Emojis (Category: Lifestyle) Implication: The confectionery industry can access new markets and enhance customer loyalty by creating themed, limited-edition treats that feature popular emojis. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)