# Product Mimicry POS displays are designed to reference the product within. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Apr 7, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/product-mimicry ## Key Figures - Trend score: 5.4/10 - Evidence articles: 6 ## What is the Product Mimicry trend? **Product Mimicry:** Because the majority of purchasing decisions are made in-store, point of sale retail displays have become an important factor for brands to consider. POS displays have effectively evolved into three-dimensional billboards for the product inside, either by directly referencing the contents of the product or the brand. This saves consumers the time of guesswork and lets the product speak for itself, battling the big-brand skepticism that comes with too many bells and whistles. ## At a Glance - Evidence: 6 featured examples - Articles from: Feb 25, 2014 to Sep 4, 2015 - Published: Apr 7, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Product Mimicry trend ### Product-Inspired Displays Brands are using their product's source material as inspiration for point-of-sale displays, creating an eye-catching three-dimensional billboard for the product. ### Nature and Farm-Inspired Marketing Brands are using whimsical and natural elements in their in-store marketing campaigns to grab customers' attention and evoke positive memories of past experiences or the outdoors. ### Immersive and Tangible Displays Three-dimensional, immersive, and seemingly over-the-top point-of-purchase displays are being utilized to build brand relationships with consumers and create unique experiences in-store. ## What the Product Mimicry trend means for industry ### For Retail Industry Retailers can utilize these trends to create more effective point-of-sale marketing campaigns that attract and engage customers in-store. ### For Food and Beverage Industry Food and beverage brands can use natural and farm-inspired elements in their displays to enhance their brand identity and stand out on grocery store shelves. ### For Alcohol Industry Alcohol brands can use immersive and tangible displays to showcase their brand identity and create unique experiences for customers in-store, encouraging more adventurous buying behavior. ## Workshop question If you were to revamp your POS displays, what would you do? ## Trend signals for Product Mimicry Trend score 5.4 out of 10, from popularity 74%, activity 79%, freshness 8%. - Popularity: 74% - Activity: 79% - Freshness: 8% ## Examples of the Product Mimicry trend 6 featured examples from Feb 25, 2014 to Sep 4, 2015. - [Package-Inspired Merchandising](https://www.trendhunter.com/trends/cheese-retail-display): This Laughing Cow Cheese Retail Display Replicates its Packaging (Category: Marketing) Implication: Retail design companies can explore opportunities to create packaging-inspired displays that enhance brands' in-store presence and attract shoppers. - [Droplet-Shaped Water Displays](https://www.trendhunter.com/trends/evian-water): This Evian Water Display Uses Its Product as Inspiration (Category: Lifestyle) Implication: Creating visually appealing water displays can be an opportunity for luxury bottled water brands to differentiate themselves from competitors and attract premium consumers. - [Agricultural Alcohol Displays](https://www.trendhunter.com/trends/jameson-retail-display): This Rustic Jameson Retail Display Uses the Brand's Iconic Imagery (Category: Lifestyle) Implication: Retailers can leverage immersive point-of-purchase displays to enhance the in-store shopping experience and foster brand loyalty. - [Farm-Inspired Chocolate Displays](https://www.trendhunter.com/trends/chocolate-display): Milka Promotes Its Natural Ingredients with a Rustic Brand Design (Category: Business) Implication: Food and beverage companies can leverage playful in-store displays to promote their products and stand out in crowded marketplaces. - [Bar-Shaped Kiosks](https://www.trendhunter.com/trends/bar-station): This Inventive Bar Station Introduces Retail to a Mixologist's Environment (Category: Business) Implication: Retailers can leverage bar-shaped kiosks to enhance the shopping experience and promote product discovery in-store. - [Faceted Seafood Stores](https://www.trendhunter.com/trends/seafood-store): The Nemeau Seafood Shop Mimics the Experience of Being Undersea (Category: Business) Implication: Opportunities for seafood retailers to differentiate themselves and attract more customers through innovative store design. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)