# Product Embodiment Personifying objects allows consumers to connect through relatable concepts. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Feb 20, 2014, updated Mar 24, 2014 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/product-embodiment ## Key Figures - Trend score: 4.2/10 - Evidence articles: 6 ## What is the Product Embodiment trend? **Product Embodiment:** With the amount of ads and commercials that consumers are bombarded with on a daily basis, creating a memorable impression can often be challenging. Humanizing products with relatable characteristics and behaviors allow consumers to identify with brands on a more personable level, creating a stronger connection to the brand. ## At a Glance - Evidence: 6 featured examples - Articles from: Jan 9, 2013 to Feb 3, 2014 - Published: Feb 20, 2014 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Product Embodiment trend ### Product Personification Personifying products with relatable characteristics and behaviors allow consumers to identify with brands on a more personable level, creating a stronger connection to the brand. ### Humor in Advertising Combining humor and energizing music makes ads stand out in the viewer's mind, showcasing the product while incorporating a sense of playfulness and hilarity that will make it memorable. ### Couples Therapy Theme Using a couples therapy theme in ads promote unification of products, emphasizing similarities and the enhancement of certain features over competitors. ## What the Product Embodiment trend means for industry ### For Advertising The advertising industry can incorporate the above trends to create memorable ads with more personable connections to consumers, and showcase products in unique and playful ways. ### For Food and Beverage Personifying food and beverage products could enhance the product's visual appeal and make it more memorable to consumers, especially with the use of humor and emotional themes like couples therapy. ### For Entertainment The use of characters from pop culture such as comics to promote events or other entertainment-related subjects could attract a younger and diverse demographic through nostalgia and fun. ## Trend signals for Product Embodiment Trend score 4.2 out of 10, from popularity 78%, activity 40%, freshness 8%. - Popularity: 78% - Activity: 40% - Freshness: 8% ## Examples of the Product Embodiment trend 6 featured examples from Jan 9, 2013 to Feb 3, 2014. - [Personified Chocolate Commercials](https://www.trendhunter.com/trends/mms-commercial): In this M&M's Commercial the Brown M&M Sets Up the Red M&M (Category: Lifestyle) Implication: Using creative marketing campaigns to advertise and differentiate candy brands. - [Personified Polar Bear Promos](https://www.trendhunter.com/trends/snowman-polar-bear): The Coca-Cola Polar Bears Create a Snowman Polar Bear In This New Ad (Category: Lifestyle) Implication: Brands in the beverage industry can benefit from creating charming characters to represent their products. - [Garden Gnome Revenge Ads](https://www.trendhunter.com/trends/funny-ikea-commercial): This Funny IKEA Commercial Makes Backyard Furniture Exciting (Category: Art & Design) Implication: Disruptive innovation opportunity: Companies can explore new approaches to advertising, using humor and music to create more engaging and impactful campaigns. - [Comic Character Football Anthems](https://www.trendhunter.com/trends/metlife-stadium): MetLife Stadium Has Peanuts Characters Kick Off the Super Bowl (Category: Marketing) Implication: Incorporating character marketing strategies to enhance brand awareness and customer engagement. - [Personified Candy Counselling Ads](https://www.trendhunter.com/trends/butterfinger-peanut-butter-cups): Butterfinger Peanut Butter Cups' Ad Unifies a Solid Couple (Category: Lifestyle) Implication: Incorporating creative advertising strategies in the confectionery industry can capture consumer attention and drive sales. - [Humanized Mascot Ads](https://www.trendhunter.com/trends/koolaid-commercial): A Favorite Childhood Mascot Gets a Makeover in This Kool-Aid Commercial (Category: Pop Culture) Implication: Disruptive innovation opportunity: Beverage companies can rebrand their products and connect with consumers on a more emotional level through humanized mascots. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)