# Produce Repackaged Brands use innovative packaging to breathe life into hard-to-update foods. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Apr 9, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/produce-repackaged ## Key Figures - Trend score: 5.2/10 - Evidence articles: 7 ## What is the Produce Repackaged trend? **Produce Repackaged:** Tackling the issue of marketing products that are largely stagnant, updating packaging for produce is a way brands have been able to reinvigorate interest in the good. Because packaging itself isn't the norm when it comes to much of the fresh produce market, any shift in this direction helps companies stand out on the shelf. ## At a Glance - Evidence: 7 featured examples - Articles from: Mar 11, 2011 to Jun 30, 2015 - Published: Apr 9, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Produce Repackaged trend ### Minimalist Packaging Brands are creating ultra-minimalist label designs that allow for the product itself to be the artwork, leading to new opportunities for reduction in packaging waste. ### Eco-Friendly Packaging Innovative packaging solutions, such as using pest plants for packaging or reducing packaging to necessary product information, reflect a growing consumer demand for more sustainable packaging options. ### Organic Branding Identities Designers are creating branding identities for organic food companies that emphasize simplicity and focus on the product, offering new opportunities for creating a strong visual identity through thoughtful design. ## What the Produce Repackaged trend means for industry ### For Food and Beverage Packaging Packaging design trends are shaping the food and beverage industry, offering new opportunities for companies to differentiate their products and appeal to consumers through unique, innovative marketing materials. ### For Sustainable Packaging Consumer and regulatory demand for sustainable packaging options is driving innovation in the industry, offering opportunities for businesses to create eco-friendly alternatives while reducing environmental impact and appealing to conscientious consumers. ### For Organic Produce Companies offering organic produce and other eco-friendly options can leverage these packaging trends to enhance their brand identity and appeal to consumers who are looking for ethical and sustainable food choices. ## Trend signals for Produce Repackaged Trend score 5.2 out of 10, from popularity 76%, activity 72%, freshness 8%. - Popularity: 76% - Activity: 72% - Freshness: 8% ## Examples of the Produce Repackaged trend 7 featured examples from Mar 11, 2011 to Jun 30, 2015. - [Masquerading Food Merchandizing](https://www.trendhunter.com/trends/a-bigger-harvest-packaging): A Bigger Harvest Packaging Dresses Fruits Up as Vegetables (Category: Special) Implication: The A Bigger Harvest packaging concept opens up possibilities for food packaging companies to explore new ways of presenting and merchandising fruits and vegetables. - [Vibrant Slice Branding](https://www.trendhunter.com/trends/strange-fruit-packaging): Strange Fruit Packaging Serves a Taste of Exotic with a Stimulating Look (Category: Lifestyle) Implication: Innovative packaging could differentiate products and attract consumers in a crowded market. - [Simplistic Fruit Packaging](https://www.trendhunter.com/trends/fruita-blanch): Atipus Creates a Beautiful Brand Identity for Fruita Blanch (Category: Marketing) Implication: Opportunity for food and beverage companies to differentiate their products through unique and visually appealing packaging. - [Fresh Picked Produce Labels](https://www.trendhunter.com/trends/organic-packaging): This Organic Packaging Design Emphasizes the Farm of Origin (Category: Marketing) Implication: Opportunities for food companies to adopt organic, local, and sustainable packaging to align with consumer demands for transparency and sustainability. - [Straw-Strung Wrappers](https://www.trendhunter.com/trends/thai-pomelo-packaging): This Thai Pomelo Packaging Puts a Pesky Plant to Good Use (Category: Eco) Implication: Food and beverage companies can explore using natural packaging materials like water hyacinth to align with consumer preferences for sustainable and eco-friendly packaging. - [Holistic Produce Branding](https://www.trendhunter.com/trends/healthy-branding-identities): Puree Organics Perfects the Look of Healthy Branding Identities (Category: Marketing) Implication: Companies within the organic food industry can capitalize on simplistic and holistic branding to gain customer trust. - [Modernized Potato Packaging](https://www.trendhunter.com/trends/field-potato-packaging): This Field Potato Packaging Was Part of the Rebrand for a Small Brand (Category: Lifestyle) Implication: The food packaging industry can leverage the trend of artisan packaging to differentiate their products and enhance the perceived value of their offerings. ## Recent trend clusters - 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