# Produce Reinvented Fruit is being used to flavor unexpected products to create shock appeal. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Apr 9, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/produce-reinvented ## Key Figures - Trend score: 2.5/10 - Evidence articles: 7 ## What is the Produce Reinvented trend? **Produce Reinvented:** Once recognized as a healthy, but mundane food form, fruit is being used to shock consumers by being introduced into products that typically rely on more savory flavoring. This creates interest due to the novelty factor, while satiating a need to belong to a behavioral tribe of health-conscious consumers. ## At a Glance - Evidence: 7 featured examples - Articles from: Nov 15, 2012 to Mar 25, 2015 - Published: Apr 9, 2014 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Asia ## Themes within the Produce Reinvented trend ### Fruit-Flavored Products Fruit is being used to flavor unexpected products to create shock appeal, creating interest due to the novelty factor and targeting health-conscious consumers. ### Unusual Condiments Companies are experimenting with new fruit combinations to create unusual condiments, offering consumers something different and unique to add to their meals. ### Alcohol-Infused Snacks Companies are infusing liquor into snacks to create unique taste experiences, bringing together two delicious favorites into one mouth-watering treat for social gatherings and special occasions. ## What the Produce Reinvented trend means for industry ### For Food and Beverage The food and beverage industry can look into creating more fruit-flavored products, experimenting with unusual condiments, and infusing liquor into snacks to target novelty-seeking customers. ### For Packaging and Design The packaging and design industry can incorporate brightly patterned branding and eye-catching packaging to attract customers and differentiate products in a crowded market. ### For Tourism and Hospitality The tourism and hospitality industry can look into offering unique food experiences, such as boozy popcorn treats and champagne sorbet cocktails, to attract customers and enhance their experience. ## Trend signals for Produce Reinvented Trend score 2.5 out of 10, from popularity 33%, activity 33%, freshness 8%. - Popularity: 33% - Activity: 33% - Freshness: 8% ## Examples of the Produce Reinvented trend 7 featured examples from Nov 15, 2012 to Mar 25, 2015. - [Fruity Flavored Condiments](https://www.trendhunter.com/trends/banana-ketchup): Banana Ketchup is an Unusual Taste Experience (Category: Lifestyle) Implication: Opportunity for food manufacturers to create and produce new and unique condiments. - [Boozy Popcorn Treats](https://www.trendhunter.com/trends/popcorn-treats): Feel The Buzz with Joe & Seph's Mouthwatering Cocktail Popcorn (Category: Lifestyle) Implication: Disruptive innovation opportunity: Collaborate with food and beverage companies to create innovative cross-category products that appeal to diverse consumer preferences. - [Brightly Patterned Branding](https://www.trendhunter.com/trends/lovely-morning-packaging): Lovely Morning Packaging Stimulates the Eyes to Energize You Early (Category: Lifestyle) Implication: Disruptive innovation opportunity: Applying visually stimulating design elements to food packaging to differentiate products and attract consumers. - [Champagne Sorbet Cocktails](https://www.trendhunter.com/trends/champagne-sorbet): This Grapefruit-Flavored Beverage is Perfect for Springtime Consumption (Category: Lifestyle) Implication: Manufacturers can create new cocktail mixes and flavors to cater to consumers' tastes for unique and quality drinks. - [Bizarre Sweet Seafood Chips](https://www.trendhunter.com/trends/calbee-chips): The New Calbee Chips Flavor is Strawberry Chocolate Shrimp (Category: Lifestyle) Implication: Potential for snack food manufacturers to experiment with unconventional flavor profiles. - [Fresh Fruit Pretzels](https://www.trendhunter.com/trends/strawberry-filled-dough-knots): The Strawberry Filled Dough Knots are a Satisfying Tart Treat (Category: Lifestyle) Implication: Bakeries that offer innovative fruit and pastry combinations as part of their menu could attract new customers and differentiate themselves from competitors. - [Mini Fruity Spiced Pastries](https://www.trendhunter.com/trends/individual-apple-pies): Individual Apple Pies Are a Snack-Sized Treat You Can Feel Good About (Category: Lifestyle) Implication: Innovation in the bakery industry to create individual-sized desserts with unique flavors and ingredients. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)